Via is re-engineering public transit, from a regulated system of rigid routes and schedules to a fully dynamic, on-demand network. Via’s mobile app connects multiple passengers who are headed the same way, allowing riders to seamlessly share a dynamically-routed vehicle. First launched in New York City in September 2013, the Via platform operates in New York City, Chicago, and Washington DC, and in London and Amsterdam through ViaVan, its joint venture with Mercedes-Benz Vans. Via also licenses its revolutionary on-demand transit technology to transportation players globally.
Via is looking for an outstanding Social Media Communications Associate to join our NYC team. As a Social Media Communications Associate, you’ll be instrumental in fostering a strong sense of community amongst our riders and drivers and help us to build an unforgettable brand.
Responsibilities and Duties
Be the voice of Via across social channels - you'll be responsible for overseeing the overall strategy, social calendar, and execution of all Via's social media channels, as well as assessing and potentially establishing new, additional social media channels
Use a variety of social and digital channels to cultivate engagement within the Via community, collaborating with our talented Creative team to create fun and boundary-pushing content and campaigns
Facilitate and create social campaigns with influencers and other brands
Track, monitor, and optimize performance across channels to inform overall strategy
Be a Via evangelist by spreading knowledge of our service and brand
A savvy, tactful, and graceful communicator – you intuitively find the right tone in every situation and can speak to unique and diverse audiences
A gifted, creative, and succinct writer – people often tell you how much they enjoy your writing
A natural storyteller – you know exactly what resonates with your audience and why
A creative thinker – you put a unique spin on everything you write and create while staying true to brand values
Media and trend savvy - you always know what's trending, and actively seek out media from a variety of brands, companies, and influential individuals
Knowledge of Adobe Suite and photography skills a plus
Via offers above market compensation packages and benefits, including equity, health insurance, and relocation assistance.