As a Rider Growth Marketing Principal you will collaborate with a multi-disciplinary team of data scientists, engineers, and marketing specialists as well as our partners from BVG to conceptualize, launch, evaluate, and scale growth initiatives designed to grow the user base and increase engagement of our BerlKönig service. You will work on large and complex data sets to understand user patterns, develop hypotheses and strategies for user engagement and retention, and collaborate with teams across Via and ViaVan to implement your strategies and conduct experiments.

 Responsibilities and Duties

  • Own core growth KPIs (activation, conversion, engagement) for our BerlKönig service in Berlin
  • Design innovative engagement tactics and campaigns; oversee creation and implementation of new features, promotions, and online and offline marketing campaigns
  • Work with our partners from BVG to align on joint campaigns
  • Execute initiatives with a team of analysts, engineers, and communication specialists
  • Collaborate with product and engineering teams to optimize usability, virality, and engagement of our mobile application

Who are you:

  • You have 3-5 years of experience in growth marketing, product management, or strategy roles
  • You have professional experience in designing and implementing growth marketing campaigns
  • You have a good understanding of the marketing funnel and you know how to optimize it in each stage (e.g. AARRR / RARRA)
  • Beside your performance mindset you know about the importance of branding and gained experience in building a strong brand. .
  • You’re an independent, enterprising, self-starter who is comfortable taking on a high level of responsibility
  • You’re data-driven, meticulous, and detail-oriented, with a thorough understanding of key growth metrics and statistics
  • You have strong analytical skills: proficiency in SQL, Tableau or equivalent highly preferred; proficiency in Python or other scripting languages beneficial
  • You’re a good communicator who thrives in a collaborative environment and understands how to involve and align multiple stakeholders
  • You’re fully fluent in German and English

What we offer you:

  • An important role in a fast growing mission-driven technology company
  • Meaningful work aimed at radically changing the way we move around in cities
  • A feedback-seeking culture nurturing a steep personal learning curve
  • A team of inspiring personalities with top-notch backgrounds
  • An international environment with close collaboration with colleagues in London, Amsterdam, NYC and Tel Aviv
  • A modern office in the center of Berlin with healthy snacks, fruits and drinks provided
  • Subsidized fitness club memberships
  • Above market compensation package

At ViaVan, we're on the cutting edge of mobility. A joint venture between Via, the world's leading developer and provider of on-demand mass transit technology, and Daimler (Mercedes-Benz), the world's preeminent automotive company, ViaVan is transforming the way people get around. From on-demand buses in London to the world's largest publicly operated electric shuttle fleet in Berlin, ViaVan's sophisticated mobility operating system is powering transportation in Europe's biggest cities and is sought after by prominent transportation players across the continent. We've provided more than 6 million shared rides since our launch in 2017, and we're growing at an astonishing rate. We have offices in London, Berlin, and Amsterdam, projects in over a dozen markets, and a goal of hundreds of deployments within the next two years. If you're someone who relishes wearing multiple hats, is passionate about building the next generation of mobility technology, and never backs down from a challenge, we want to hear from you!

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