“Via is re-engineering public transit, from a regulated system of rigid routes and schedules to a fully dynamic, on-demand network. Via’s mobile app connects multiple passengers who are headed the same way, allowing riders to seamlessly share a dynamically-routed vehicle. First launched in New York City in September 2013, the Via platform operates in New York City, Chicago, and Washington DC, and in London and Amsterdam through ViaVan, its joint venture with Mercedes-Benz Vans. Via also licenses its revolutionary on-demand transit technology to transportation players globally.”
As a launch marketing manager, you will lead the local marketing and outreach efforts for an upcoming pilot with the Los Angeles Metro Authority. Your role will be to drive local awareness and word of mouth spread of the new service through outreach to stakeholder groups, partnerships with local businesses, and targeted street marketing campaigns. This position plays a critical role in establishing awareness of the service from day one and to build ridership within the early months of the pilot. This is a 3-4 month temporary role with the potential to turn into a long term position subject to performance and need.
Responsibilities and Duties
Recruit and manage targeted street marketing teams. Coordinate with the Via City management team to evaluate and manage the success of the street marketing teams.
Identify and develop partnership opportunities with local businesses.
Organize and conduct meetings and events with local stakeholders to build awareness of the service before and during launch.
Help identify and manage local PR opportunities.
Several years of experience with grassroots marketing and/or brand ambassador campaigns.
Creative, independent, enterprising, and a self-starter who is comfortable taking on a high level of responsibility
Extraordinary communicator with demonstrated writing and editing skills
Experience with multiple ad platforms (Facebook, Twitter, Google AdWords), SEO, content marketing, mobile marketing platforms, and mobile analytics is preferred