Via is re-engineering public transit, from a regulated system of rigid routes and schedules to a fully dynamic, on-demand network. Via's mobile app connects multiple passengers who are headed the same way, allowing riders to seamlessly share a premium vehicle. First launched in New York City in September 2013, the Via platform operates in the United States and in Europe through its joint venture with Mercedes-Benz Vans, ViaVan. Via's technology is also deployed worldwide through dozens of partner projects with public transportation agencies, private transit operators, taxi fleets, private companies, and universities, seamlessly integrating with public transit infrastructure to power cutting-edge on-demand mobility. For more information, visit www.ridewithvia.com.

Job Overview

As the Director of Platform Marketing, you’ll drive the positioning of Via’s licensable on-demand transit solution across public sector transportation agencies and private sector transportation providers globally - raising its visibility and generating inbound sales inquiries. You will develop and maintain an in-depth understanding of the target markets for our Platform business and build the Platform marketing program in cooperation with the Communications and Growth Teams. You will oversee the strategy and execution of tactics and content including whitepapers, collateral, case studies, emails and webcast programming to reach the right audience at the right time - moving them successfully through the customer journey.

Responsibilities and Duties

  • Build and execute the marketing program and team for the Via platform business
  • Collaborate with the Partnerships Team (sales organization) to develop a plan that supports near and long-term sales targets
  • Design, build, measure and optimize lead generation and nurture programs including full stack marketing collateral for the entire sales funnel
  • Develop, test and optimize messages and campaigns across all channels (online, print, events) – evolving plans based on results and changing needs of the business
  • Collaborate across Growth, Business Development and Communications Teams to deliver collateral, web content, emails, event messaging, strategic communications and other assets that drive prospect engagement
  • Identify and partner with external agencies as appropriate
  • Provide support to Customer Success Team for client expansion and upselling
  • Manage small team responsible for event marketing and trade show participation including the strategy and coordination around attendance, exhibiting and presentations
  • Collaborate with, and ultimately own, Design Team for the creation of tools and templates
  • Help craft and be accountable for quarterly metrics
  • Conduct research and surveys to better understand consumer behavior and industry trends, publishing them to generate brand awareness

Qualifications

  • 7+ years’ marketing experience including marketing to B2B/B2G audiences
  • Startup and/or SaaS experience strongly preferred
  • Understanding of the role of technology in the transportation market; experience in or exposure to the transportation market a strong plus
  • Understanding of the state, local and educational markets and how to market to them effectively
  • Experience developing, executing and measuring lead generation programs and nurture campaigns for B2B/B2G audiences
  • Strong leadership skills and the ability to prioritize, delegate and execute in a strong team environment
  • Experience working with CRM and email tools such as Salesforce and Pardot
  • Strong writing and editing skills
  • Detail oriented and deadline-driven
  • Ability to maintain consistent pace of marketing activity
  • Agile and flexible
  • Bachelor’s degree with high level of academic achievement; MBAs and other advanced degree holders preferred

Via offers above market compensation packages and benefits, including equity, health insurance, and relocation assistance.

Via is an equal opportunity employer.

Apply for this Job

* Required
(Optional)
Almost there! Review your information then click 'Submit Application' to apply.

File   X
File   X
When autocomplete results are available use up and down arrows to review
+ Add Another Education


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Via are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • HIV/AIDS
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.