As the VP of Platform Marketing, you’ll lead the team that drives the marketing strategy and its execution for Via’s Platform business (our term for our B2B and B2G markets). This global role is focused on raising Via's visibility among key stakeholder groups and a set of target accounts, generating inbound sales inquiries, nurturing leads to qualification, and supporting retention and expansion efforts. You will oversee full funnel activity - developing multi channel campaigns, and should have a strong understanding of marketing automation, metrics, ABM strategies, and ROI reporting. You will develop and maintain an in-depth understanding of the target markets for our Platform business and build Platform marketing programs in cooperation with Sales, Product, and the broader Marketing organization. You are an exceptional B2B marketer with a successful track record, and a leader who can build a team and inspire and develop world-class talent.

Responsibilities and Duties

Leadership/Management

  • Collaborate with the Partnership Team (sales organization) and Business Development to develop a plan that supports near and long-term sales targets around the globe 
  • Help craft and be accountable for quarterly metrics
  • Identify and partner with external agencies as appropriate
  • Lead and inspire a global team of marketers
  • Partner with executives and colleagues across the Via organization to drive success 
  • Understand marketing tech stack, and shape point of view about investments 
  • Work closely with PR, design, digital and other marketing team members/capabilities

Demand Generation

  • Develop the global acquisition strategy that integrates multiple channels and capabilities to drive demand from the top to the bottom of the funnel 
  • Understand market segments and customer personas to build effective programs 
  • Design, build, measure, and optimize programs for the sales funnel
  • Manage the global content and campaign calendars to inspire and engage our audiences 
  • Partner closely with business leadership to develop strategies for expanding established markets and opening new markets
  • Respond quickly and evolve with the changing needs of the business 
  • Be accountable for measurable performance targets

Retention/Expansion

  • Implement account based marketing programs for key accounts 
  • Provide support to Customer Success Team for client expansion and up-selling 
  • Conduct research and surveys to better understand consumer behavior and industry trends, publishing them to generate brand awareness

Qualifications

  • 7+ years’ marketing experience including marketing to B2B/B2G audiences
  • 4+ years of experience developing and managing a high-performing marketing team
  • Experience across field and digital marketing including events, contents, email, and advertising
  • Expert in developing, forecasting and managing the marketing pipeline including goals for leads, MQLs, and pipeline
  • Ability to optimize the marketing mix using performance data and your knowledge of marketing levers
  • A proven ability to develop inspiring multi-channel campaigns to grow market demand
  • Experience working in non-US markets
  • Startup and/or SaaS experience strongly preferred
  • Strong leadership skills and the ability to prioritize, delegate and execute in a strong team environment
  • Experience working with CRM and email tools such as Salesforce and Pardot
  • Strong writing and editing skills
  • Detail oriented and deadline-driven
  • Ability to maintain consistent pace of marketing activity
  • Agile and flexible
  • Bachelor’s degree with high level of academic achievement

At Via, we're on the cutting edge of mobility. We’re building revolutionary technology that’s changing the way people get around. It's on-demand transit on a mass scale, a smarter transportation that’s friendly to our planet. From on-demand autonomous shuttles in Australia to dynamically routed bus fleets in Singapore, our sophisticated operating system is powering transportation in the world’s biggest cities and is sought after by prominent transportation players globally. We’ve provided more than 50 million shared rides already, and we’re growing at an astonishing rate. We have offices in more than 15 countries and deployments in more than 50 markets, with a goal of hundreds of deployments within the next two years. If you’re someone who relishes wearing multiple hats, never backs down from a challenge, and loves getting things done, we’d love to hear from you!

Via offers above market compensation packages and benefits, including equity, health insurance, and relocation assistance.

Via is an equal opportunity employer.

Apply for this Job

* Required

  
  
When autocomplete results are available use up and down arrows to review
+ Add Another Education


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Via are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • HIV/AIDS
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.