Via is re-engineering public transit, from a regulated system of rigid routes and schedules to a fully dynamic, on-demand network. Via’s mobile app connects multiple passengers who are headed the same way, allowing riders to seamlessly share a dynamically-routed vehicle. First launched in New York City in September 2013, the Via platform operates in New York City, Chicago, and Washington DC, and in London and Amsterdam through ViaVan, its joint venture with Mercedes-Benz Vans. Via also licenses its revolutionary on-demand transit technology to transportation players globally.
As an Associate - Rider Growth, you will collaborate with a multi-disciplinary team of data scientists, engineers, and marketing specialists. You will work on large and complex data sets to understand the behavior of Via’s end users, rigorously develop and implement strategies for efficient customer acquisition and retention, and help design and prototype analytical and operational tools that will support Via’s growth at scale.
Responsibilities and Duties
Constantly generate ideas and hypotheses to initiate and carry out experiments and iterative tests
Adeptly interpret and utilize mass quantities of proprietary data to generate insights, leverage results to increase acquisition, conversion, and retention at every touch point
Contribute to creation and implementation of online and offline marketing campaigns
Collaborate with our product team to optimize virality and engagement
Improve the user experience by driving new offerings, functionalities and app design
Independent, enterprising, self-starter who is comfortable taking on a high level of responsibility
Data-driven, meticulous, and detail-oriented, with a thorough understanding of key growth metrics and statistics
Good communicator who thrives in a collaborative environment
Always thinking strategically and creatively about ways to hook customer
Exceptional academic record
Prior entrepreneurial experience and/or leadership a plus
Via offers above market compensation packages and benefits, including equity, health insurance, and relocation assistance.