Reporting to the CRO, Vestmark is seeking a VP, Head of Marketing who is familiar with all aspects of advertising, public relations, event planning, digital marketing, SEO/SEM, social media marketing and demand generation. You will drive the development of all elements of the strategic and tactical marketing plan and execution of the plan in the marketplace. You will work hand-in hand with the sales team to bring creative marketing solutions that drive new business. Other interfaces include Product Management, Vestmark Advisory Solutions, Engineering and CEO. This role requires broad knowledge of marketing strategy and tactics, the marketplace, and Vestmark’s competitive environment.
Responsibilities:
• Manage Digital Marketing and Design/Creative staff
• Develop and manage annual marketing plan and budget
• Manage to MBOs in terms of new marketing qualified leads generated, new business closed, etc.
• Oversee strategic planning, tactical execution and assigned resources for all elements of marketing plan:
Public Relations
Manage relationship with PR firm and participate in development of media plans
Coordinate activity with external experts
Content Development
Hire and manage outside content agencies to ensure quality of all thought leadership, product and campaign content
Act as Editor in Chief on all content and ensure internal expert approval and review
Own the compliance review process for technology and advisory content and ensure procedures are documented and followed by the team
Digital Marketing, including SEO/SEM, paid and organic social media, Website, email
Brand Marketing
Lead brand messaging efforts and maintain consistent branding across all marketing assets
Act as internal brand ambassador
Conference, webinars and other events
Determine conference and trade show presence
Oversee Booth management, maintenance, delivery, creative and messaging
Manage Advertising and Ad booking and placement with industry trade publications
Requirements:
• 10+ years of experience in marketing management roles
• 10+ years managing a highly skilled marketing team
• Broad knowledge of Investment Management marketplace
• Must be familiar with all aspects of Advertising, Event planning and management, digital marketing, including SEO/SEM and social media marketing
• Deep understanding of B2B sales process and an ability to bring practical marketing solutions to the sales team
• Strong communication skills
• Strong influence skills
• Focused on timely and accurate execution of the marketing plan
• Working knowledge of marketing automation software such as Hubspot, Salesforce, and other marketing technologies preferred
• MBA preferred
• Contribute to the growth and development of our core values: We Before Me, Positive Energy, Knowledge Explorer, and Own It
Vestmark is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Vestmark prohibits employment discrimination on the basis of race, color, religion, gender identity, sex, sexual orientation, pregnancy, national origin, age, disability status, protected military or veteran status, and genetic information. #LI-TG1 #LI-Hybrid
