Our mission is to flip consumerism from the harmful patterns that are destroying our planet towards more mindful, meaningful, and high quality e-commerce experiences. Buying fewer, better products leads to better environmental outcomes, and can even lead to better mental health outcomes for consumers.
Our larger mission is to prevent 43 million tons of CO2 emissions from entering the atmosphere over the 2020’s, which equates to one tenth of a percentage of the global CO2 emissions in 2019.
We’re partnering with brands who believe commerce can and should do better, and our team has a fundamental belief in the power of commerce as a medium for change.
Together, we make commerce that matters.