VaynerMedia is a socially-driven digital agency. As a Consumer Insights Strategist, you will be working within the Data & Consumer Insights Group. Your role is to select the frame before a picture is taken; to identify patterns in data (big and small) -- about culture, consumers, the brand and its category -- and help identify negative space for brands and our creatives to play in. You are analytical, strategic and like to see things through from data to creative concept.
The Task At Hand:
Tasked with collecting and analyzing, but mostly importantly, telling stories with data, you’ll use data mining, research, trend analysis and audience insights to shed light on the what, the who and the why; to test, iterate and optimize our content and campaigns; and to measure the effectiveness of our work.
If you’re interested in data because you’re fascinated by how humans make decisions and think that data + creative is the new creative + copywriter, we would love to hear from you.
Identify and gather relevant primary and secondary data
Make sense of data (business data, social data, web data, research/panel data)
Synthesize the data into a new perspective
Package insights into a digestible download for account and creative teams
Establish measurement framework and KPIs
Help turm data outputs into data-driven products
The Ideal candidate has:
3-5 years experience of work experience or equivalent degree in statistics, computer science, data science or economics
Experience with social listening tools (e.g. NetBase, Sysomos, Brandwatch, etc.) and Google Analytics, Omniture, etc.