VaynerMedia is a digital agency that helps Fortune 500 companies tell their stories. Our expertise in strategy, creative, photo and video production, and ad buying yields work that drives actual business results. We day-trade consumer attention, guiding our diverse clientele to focus on the platforms that command the attention of their specific customers, whom we captivate with the highly targeted videos and content we develop. With offices in New York, London, Singapore, Los Angeles, and Chattanooga, TN, we market for the year we live in, we live and breathe emerging technology and we are always growing.
What You'd Do:
Own the day-to-day relationship with client and contribute to the development of agency best practices around eCommerce analytics: measurement, learning agenda development, reporting, etc.
Lead the development of a robust learning agenda that measures the success of the eCommerce media plan.
Scope, prioritize, execute/interpres test results and establish hypotheses to measure success
Aggregate learnings for share-out to key client stakeholders
Build centralized reporting process to ingest large volumes of data into a common data model, to power intuitive dashboards.
Establish relationships with eCommerce partner data teams to troubleshoot & resolve data issues as they arise.
Visualize data based on client specifications, business goals, and KPIs making recommendations, and tailoring reports to meet ongoing client needs.
Provide thought leadership and support of client's Media Mix Model process
What You've Got:
3+ years experience in marketing analytics with entrepreneurial street cred or a degree in business, marketing, information science, engineering, economics or any related field
Strong storytelling capabilities and deep experience with data visualization tools such as Tableau or equivalent
Experience with omnichannel attribution, Performance Marketing, and/or closed-loop attribution
Proficiency with Python & SQL
Thorough understanding of data modeling
Experience leading and managing a teams or an individual
Advanced skills in Excel including pivot tables, V-Look Ups, and macros
Experience with campaign analyses working within digital platforms including Amazon and major industry players
Experience working with analytics, attribution and measurement systems such as Google Analytics, Nielsen, IRI, Millward Brown, Oracle