VaynerMedia is a digital agency that helps Fortune 500 companies tell their stories. Our expertise in strategy, creative, photo and video production, and ad buying yields work that drives actual business results. We day-trade consumer attention, guiding our diverse clientele to focus on the platforms that command the attention of their specific customers, whom we captivate with the highly targeted videos and content we develop. With offices in New York, London, Singapore, Los Angeles, and Chattanooga, TN, we market for the year we live in, we live and breathe emerging technology and we are always growing.
What You'd Do:
Own the day-to-day relationship with growth brand client marketing and analytics team, and develop strong partnerships with broader client
Lead the development of a robust learning agenda in partnership with client marketing team and agency paid media team that measures the media plan success, and lead quarterly progress discussions
In partnership with agency media team, establish hypotheses to test tied to key metrics to inform decisions and to measure media success & audience performance. Scope, prioritize, execute tests (or work with measurement partners), and interpret test results. Aggregate learnings for share-out to key client stakeholders.
Build and Maintain Dashboards: Establish partnership with client in order to visualize data based on client specifications / business goals / KPIs in order to enable faster insights and recommendations, and to tailor reporting to meet ongoing client needs.
Provide thought leadership and support of client's Media Mix Model (MMM) process: own the relationship with client's MMM measurement partner, lead data gathering, interpret results and deliver insights to optimize media plans
What You've Got:
3+ years experience in marketing analytics with entrepreneurial street cred or a degree in business, marketing, information science, engineering, economics or any related field
Experience with campaign analyses working within digital platforms including Google Ads, DV360, Facebook, Amazon
Experience working with analytics, attribution and measurement systems such as Google Analytics, Nielsen, IRI, Millward Brown, Oracle
Strong storytelling capabilities and deep experience with data visualization tools such as Tableau or equivalent
Experience with Retail Media, omnichannel attribution, Performance Marketing, and/or closed-loop attribution Proficiency with Python & SQLThorough understanding of data modeling
Advanced skills in Excel including pivot tables, V-Look Ups, and macros
Has the ability to lead by example in terms of attention to detail, general work ethic, empathy and internal/external professionalism
An empathetic, patient and collaborative spirit that fosters a positive day-to-day experience for their teammates