VaynerMedia is a digital agency that helps Fortune 500 companies tell their stories. Our expertise in strategy, creative, photo and video production, and ad buying yields work that drives actual business results. We day-trade consumer attention, guiding our diverse clientele to focus on the platforms that command the attention of their specific customers, whom we captivate with the highly targeted videos and content we develop. With offices in New York, London, Singapore, Los Angeles, and Chattanooga, TN, we market for the year we live in, we live and breathe emerging technology and we are always growing.
What You'd Do:
Lead the development of a robust learning agenda in partnership with client brand teams as well as agency media & strategy teams that measures media plan success
Advise paid media teams on test setup & execution, ensuring that measurement ties back to learning agenda and client objectives
Demonstrate strong analytical and strategic skills to help solve clients’ business problems.
Aggregate signals gathered to provide client with success & improvement opportunities in media plans, based on learning agenda
Supervise workstreams of junior analysts to ensure executional excellence for analytical workstreams
Coach & develop team members on technical skills and industry best practices
Contribute to the development of agency best practices around media analytics: measurement, learning agenda development, reporting, etc.
Identify opportunities for leveraging 1P data to inform paid media approach: leveraging resources available to gather data, designing studies, defining success, executing and reporting
Build and maintain deep client relationships, and collaborate with cross-functional teams within the agency
What You've Got:
A minimum 6-8 years of industry experience working within platforms, conducting analyses, and supervising junior resources, with entrepreneurial street cred and/or BA/BS degree
Project management experience
Ideal candidates will have consulting or similar experience advising senior leadership
Understanding of digital media channels, with knowledge of platform best practices and media capabilities
Experience with analytics around Performance Marketing and/or Retail Media analytics in the CPG vertical
Thorough understanding of data modeling and Media Mix Models
Self-motivated and demonstrates initiative in identifying opportunities, discerning a clear path forward and acting upon them swiftly
Strong storytelling capabilities and deep experience with data visualization tools such as Tableau or equivalent