Deliver best in class holistic media strategies, inclusive of client KPI success and seeking to move the industry at large
Finalizes and presents media objective and strategy documents for larger efforts and periodic quarterly and annual planning
Looks for innovative and breakthrough ideas, approaches and solutions and opportunities to expand existing and sell new business to clients
Foster an environment that encourages intelligent risk taking, innovation and creativity
Responsible for account(s) margin contribution health and stability with an eye towards growth across Vayner portfolio
Develop and promote a vision and culture that team and clients can see and chart a clear path to achievement
Lead honest, robust and meaningful conversations and regularly give constructive and actionable feedback, specifically focused on developing top talent for future managerial roles
Pursue and vet emerging media opportunities; guiding team on priorities, and adjusting agency-level POVs based on changing market dynamics
Contribute to industry dialogue, publications, and events adding unique perspective
Build, maintain, and grow senior-level client relationships; serving as an executive sponsor and client advisor for multiple clients within the agency portfolio
What You've Got:
10+ years of industry experience working within platform with a proven track record of executing sophisticated, large scale digital media programs that drove tangible business outcomes.
A proven track record of large-scale media buying proficiency across several buying/ biddable platforms with particular depth in the following:
Search
Programmatic Display/Video
Fluency with analytics, attribution and measurement systems. Including but not limited to:
Google Analytics
Datarama
MOAT/IAS/Double Verify
Nielsen/Millward Brown/Oracle Measurement
Experience leading and managing growing teams.
An individual who demonstrates the ability to navigate a portfolio of brands within a larger conglomerate or business group, gain an understanding of their unique company architectures, to build and strengthen relationships with essential stakeholders
A person that is well versed in media who can utilize resources to help guide client’s marketing goals in their respective markets (syndicated, proprietary, analyst data)
Understand and adopt new techniques and technologies that are relevant for clients’ media strategies