About You: 

You're a solution oriented social media and creative strategist, with a passion for insight driven content strategy. You are obsessed with storytelling and have experience ghostwriting / copywriting for brands and/or high-profile personalities. From crafting long-form articles to headlines, to tweets, you understand the importance of nuanced voice, tone and messaging across every medium. You are comfortable sharing ideas or challenging an existing one. You have a passion for social listening and like keeping up with and consuming social media trends, marketing tactics, with a deep understanding of all social platforms.  You have experience or a strong desire to work with high-profile public figures and believe in the power of "personal branding" to achieve business objectives. You thrive in fast-paced environments where you get to wear many hats and you never hesitate to roll up your sleeves to take action when needed. You are highly organized and accountable and are looking for an opportunity to create meaningful work and meaningful relationships.

Task At Hand:

As a Creative Strategist at VT, you will be a key part of the company’s digital marketing arm, helping to create and promote effective digital strategies with our established Public Figure/Executive level clients. The ideal candidate will be able to design positioning strategies for the world's top leaders, as well as drive the execution of their day-to-day copywriting and channel management needs for campaigns across social and digital. The strategist will also serve as an in-house evangelist on all things digital, and counsel key clients about the benefits of using social media to connect directly with their audiences. The candidate should be fluent in paid, owned, and earned strategies, and have specific experience with ghostwriting/copywriting and community management. This position reports directly into a Director on the team. 

Qualifications/Responsibilities:

  • Drive day to day comms with clients to identify key strategic challenges and business, marketing, and digital needs to be addressed
  • Conduct voice workshops
  • , write positioning statements and key messaging priorities for diverse clients
  • Design and execute plans to improve the social media profile of top CEOs and other public figures
  • Work with the team to develop content strategies and construct editorial calendars for various clients
  • Develop community engagement strategies, systems, and guardrails
  • Publish approved content across multiple social media platforms 
  • Demonstrated ability to develop deep domain expertise based on client industries
  • Ability to quickly turn existing material/conversations into a volume of social content and copy, ranging from smaller pieces (tweets, captions) to long-form articles 
  • Deep understanding of how to construct optimized copy across the most relevant social/digital platforms
  • Understanding of how to best leverage keywords, tags, hashtags, SEO, SEM etc. for maximum discoverability
  • Manage new business strategy and presentation preparation
  • Periodic creation of POVs and thought leadership pieces for clients and internal stakeholders
  • Work across all divisions of VaynerTalent to identify and explore opportunities for social and digital engagement
  • Assist with campaign reporting efforts outlining key learnings and creating case studies when needed
  • Process and evaluate insights from diverse qualitative and quantitative sources, especially social media activity and sentiment
  • Provide strategic and creative feedback to all members of the team

Qualifications:

  • 5+ years of social media, community management and digital marketing experience
  • Excellent graphic capabilities to assist with content and presentation creation
  • Some expertise in digital marketing including search, paid social, media partnerships and influencer marketing
  • Demonstrated experience building and executing digital/social media campaigns across Facebook, Twitter, Instagram, LinkedIn, and emerging social networks/technologies
  • Understanding of the impact of social media across all digital marketing channels (and the ability to discuss the ROI of social media campaigns)
  • An understanding of how social can be used within traditional public relations and issues management relationships
  • Exceptional written and communication skills
  • The ability to travel globally as necessary
  • Proven written and face-to-face communication skills
  • Resourcefulness, team orientation, enthusiasm, and an entrepreneurial spirit
  • Ability to work independently and request support and advice when required
  • Proven leadership qualities, a strong work commitment, and high ethical standards
  • Strong verbal, quantitative, and analytical skills

 

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