The Sasha Group is a digital agency that helps SMB’s and ambitious companies grow. Our expertise in strategy, creative, photo and video production, and ad buying yields work that drives actual business results. We day-trade consumer attention, guiding our diverse clientele to focus on the platforms that command the attention of their specific customers, whom we captivate with the highly targeted videos and content we develop. With offices in New York, London, Los Angeles, and Chattanooga, TN, we market for the year we live in, we live and breathe emerging technology and we are always growing.

The Micro-Content Producer (MCP) is a hybrid role that bridges the worlds of creative, strategy, and community management. MCPs have a finger on the pulse of what’s happening in the world, the strategic instinct to determine if and how what’s happening is relevant to a brand and its audiences, and the ability to act as the voice of the brand across social platforms. The MCP reports to the Account Strategy leads, but collaborates closely with the Creative and Media teams. 

What’s expected of an MCP:

  • Listen to cultural “signals” across social media, determine what is relevant, and conceive of how it translates to social content for a brand
  • Develop content calendars, work with a creative team to create content, and post content regularly to social platforms  
  • Respond to community comments and questions based on brand guardrails and a brand voice
  • Proactively search for mentions, comments, and trends that might be relevant to the brands and communities they manage
  • Stay in tune with post performance based on both community engagement and paid media metrics, and using that information to determine whether content is a success
  • Provide regular updates and micro-briefs to the larger team on how we might take advantage of timely signals
  • Engage proactively with users on social media both in and outside of a brand’s community to connect on a 1:1 level and listen for signals
  • To be a practitioner and understand the nuances of different platforms (i.e., best practices, user behavior, and new opportunities.)

An awesome MCP is…

  • Extremely comfortable writing copy and comments in a brand’s voice
  • Familiar with native social platform analytics tools
  • Able to navigate visual creation tools like Canva or Photoshop when needed (or willing to learn)
  • Naturally curious, inquisitive, and wants to learn everything possible about their brand’s audiences
  • Proactive—they’re quick to make educated assumptions and develop new hypotheses for the team
  • Cognizant that a single comment can be just important as a handful of likes
  • Interested in a diverse range of topics (i.e., Food, fashion, movies, television, music, tech, etc.)
  • Deeply in tune with the communities they manage

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