VaynerCommerce is a Growth Engineering Firm. Initiated in 2018, it officially launched in 2020 as a new type of firm for modern brands to partner with to drive sustainable growth. VaynerCommerce is a digital-first firm that takes an engineering approach to driving sustainable growth. It was started by former early Shopify Plus employees, and was born from the frustration that brands were left with no good options in the market when it came to building sustainable online customer growth. VaynerCommerce services as a strategic partner, with an implementation arm across data science, engineering, design, financial modeling, media & creative, and merchandising for brands that want to sustainably grow their Direct-to-consumer business. VaynerCommerce works across Fortune 100, Venture Capital, and Private Equity-backed consumer brands.

We’re rigorous about how we build our team, and the work we focus on. We’re building some of the most complex solutions in the world of Commerce which requires hard work, collaborative teams, and creative problem solving.  

What You Will Do:

The Creative Strategist supports VaynerCommerce growth engagement and performance teams on ensuring we’re leveraging real time quantitative and qualitative insights to feed our creative execution. This role is highly cross-functional, collaborating closely with the growth and media teams to analyze and implement data-driven recommendations to improve outcomes for creative approach. Then working with Vayner Creators to execute that approach. Creative Strategists can stretch from giving insights for new creative in the acquisition process to coming up with an SMS campaign based on insights. 

You are the pilot of the volume model. Constantly making course corrections and adjustments based on data to ensure that all of our creative performs at a high level. You have 5 key areas that you excel at:

  1. Understanding and defining the aspects of a Brand that will most connect with a consumer’s needs, and using that information to create ads that grab their attention.
  2. Writing copy that converts. Whether it’s in paid social ads, on a client’s website, or in retention focused emails and SMS, your writing is the first step in converting the customer.
  3. Collaborating with Vayner Creators to make finely tuned creative and serving as the last line of quality control. 
  4. Recognizing trends in the data that highlight opportunities to improve creative and solve weaknesses in the funnel. 
  5. Long term thinking. Anticipating client needs before the arise and building plans to keep creation running like a well-oiled machine.

Responsibilities:

  • Take ownership of a variety of clients' creative strategy and execution from ideation through post-production
  • Develop insights and deep analysis of creative performance across multiple platforms, and use these insights to inform future creative plans
  • Work closely with Vayner Creators to execute the creative plan. Write briefs and copy for individual ads and email/SMS, and provide detailed feedback to guide Creators in executing your briefs
  • Collaborate with inter-agency departments and teams to develop a variety of content needs that meets creative and strategic criteria (client briefs, feedback, client KPIs, etc.), and delivers on measurable business results for your client
  • Operate as quality control for all creative developed for your clients
  • Act as a dotted line to Creative Lead to ensure creative excellence and meeting of brand objectives
  • Create detailed pitch decks that explain your creative approach to the Creative Lead and to the client
  • Assist in the development of productions such as photo and video shoots. Be able to explain your vision to Creators
  • Must understand, articulate, and strategically apply the latest platform, industry, creative trends, and digital best practices, always seeking the next opportunity for your brands
  • Assist Creative Lead in streamlining creative processes to improve team structure at a wider level, providing input on wider operational systems as needed. If you see an inefficiency, call it out!

What We're Looking For:

  • 3+ years of advertising experience, developing and creating for digital / social strategies + campaigns. Bachelor's degree a plus
  • A strong understanding of what makes good copy and how to connect to a diverse customer base
  • Experience with Facebook Ads Manager and an understanding of terms like: ROAS, CTR, CVR
  • Be adaptable, understanding and enforcing that a big idea can come from anywhere
  • Understanding of industry and digital best practices coupled with a strong knowledge of platform/Industry/creative trends, in order to articulate and strategically apply to creative executions
  • Have a strong creative vision and understanding of client/ agency business needs and objectives, with a strong understanding of a brand in different spaces

Skills

  • Excellent written and verbal communication skills
  • Quick learner
  • High EQ
  • Ability to maintain composure in high-pressure situations
  • Some design or production experience (Photoshop, Premiere Pro, etc)
  • Can combine creativity and analytics with the ability to convert into a story
  • Innate curiosity and ability to adapt + be flexible, whether with new tools, platforms, processes, etc.

Interests

  • Passionate about lead generation, retention marketing, and driving bottom line results. Loves “growth hacking”
  • Desire to work in an entrepreneurial company and drive immediate results
  • You’re incredibly passionate about the Direct-To-Consumer space
  • You love to push the boundaries of creative thinking and content
  • You’re not romantically attached to creative but instead love to leverage data and insights to inform your creative approach

Apply for this Job

* Required
  
Attach Dropbox Google Drive Paste
  
Attach Dropbox Google Drive Paste

U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at VaynerMedia LLC are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.