VaynerMedia is a digital agency that helps Fortune 500 companies tell their stories. Our expertise in strategy, creative, photo and video production, and ad buying yields work that drives actual business results. We day-trade consumer attention, guiding our diverse clientele to focus on the platforms that command the attention of their specific customers, whom we captivate with the highly targeted videos and content we develop. With offices in New York, London, Singapore, Los Angeles, and Chattanooga, TN, we market for the year we live in, we live and breathe emerging technology and we are always growing.
What You’d Do:
- Constantly work to improve campaign performance, insights collection and takeaways, and generally strive to “over-deliver” to clients.
- Bid/buy campaigns managing the ongoing real-time optimization of live media to ensure client goals are met and/or exceeded.
- Collaborate with media planners on upcoming campaigns determining best platforms, target audience, and creative strategies to implement to develop media plans.
- Monitor campaigns for performance ensuring campaigns are pacing accordingly, managing spend, troubleshooting campaigns, creating insights about performance, making updates accordingly and flagging potential issues to management.
- Create and occasionally present client-facing campaign reporting: pacing reports, campaign build, ad-hoc analysis, and high-touch optimizations to ensure relevant metrics and insights are shown and make recommendations by condensing or strengthening key insights from campaign reports to optimize performance.
- Manage platform relationships regularly via: Facebook, Twitter, Snapchat, Google, etc.
- Oversee Media Analysts bandwidth assisting in the training and development of new and existing Media Analysts on the team.
What You’ve Got:
- 1 Year experience as a Media Buyer (Activation, Investment) within an agency with entrepreneurial street cred and/or BA/BS degree (Economics, Mathematics, Statistics, or Finance)
- Advanced skills in Excel including pivot tables, V-Look Ups, and macros
- Experience across buying/biddable platforms in any of the following:
- Social: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok, YouTube
- Programmatic Display/Video (DV360, The Trade Desk, AppNexus, etc.)
- Experience working with analytics, attribution and measurement systems. Including but not limited to:
- Google Analytics
- MOAT/IAS/Double Verify
- Nielsen/Millward Brown/Oracle Measurement
- You live for today’s digital & mobile consumer, driven, and hungry to succeed always looking to learn more.
- You want to have an impact and is passionate about the work you do.
- You are always looking to adopt new techniques and technologies that are relevant for clients’ media strategies.
- You thrive in a dynamic, fast paced, collaborative, high-energy environment where you’re continuously solving problems creatively and analytically.