In A Nutshell:

Our media buying teams ensure the execution of media plans are running smoothly and line up with client goals and expectations.  As a Senior Media Analyst you’ll be responsible for placing campaigns across various digital platforms, developing media buying strategies, and forecasting media spend to deliver against campaign goals. 

What You’d Do:

  • Constantly work to improve campaign performance, insights collection and takeaways, and generally strive to “over-deliver” to clients.
  • Bid/buy and place campaigns within Google DV 360 managing the ongoing real-time optimization of live media to ensure client goals are met and/or exceeded.
  • Collaborate with media planners on upcoming campaigns determining best platforms, target audience, and creative strategies to implement to develop media plans.
  • Monitor campaigns for performance ensuring campaigns are pacing accordingly, managing spend, troubleshooting campaigns, creating insights about performance, making updates accordingly and flagging potential issues to management.
  • Create and occasionally present client-facing campaign reporting: pacing reports, campaign build, ad-hoc analysis, and high-touch optimizations to ensure relevant metrics and insights are shown and make recommendations by condensing or strengthening key insights from campaign reports to optimize performance.
  • Manage platform relationships regularly via: Facebook, Twitter, Snapchat, Google, etc.
  • Oversee Media Analysts bandwidth assisting in the training and development of new and existing Media Analysts on the team.

What You’ve Got:

  • 1 Year experience as a Media Planner/Buyer within an agency, entrepreneurial street cred and/or BA/BS degree (Economics, Mathematics, Statistics, or Finance) 
  • Advanced skills in Excel including pivot tables, V-Look Ups, and macros
  • Experience across buying/biddable platforms in any of the following: 
    • Social: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok
    • Amazon (AMS, Amazon DSP, AMG)
    • Programmatic Display/Video (DV360, The Trade Desk, AppNexus, etc.)
    • Publisher/Partner Direct
    • Connected TV/OTT (Roku, Hulu, etc.)
    • Digital Audio (Spotify, Pandora, etc.)
  • Any Additional Experience in the following a plus:
    • DOOH, Non-Linear TV
  • Experience working with analytics, attribution and measurement systems.  Including but not limited to:
    • Google Analytics
    • MOAT/IAS/Double Verify
    • Nielsen/Millward Brown/Oracle Measurement
  • You live for today’s digital & mobile consumer, driven, and hungry to succeed, always looking to learn more.
  • You want to have an impact and are passionate about the work you do.
  • You are always looking to adopt new techniques and technologies that are relevant for clients’ media strategies.
  • You thrive in a dynamic, fast paced, collaborative, high-energy environment where you’re continuously solving problems creatively and analytically.

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