Our media buying teams ensure the execution of media plans are running smoothly and line up with client goals and expectations. As a Senior Media Analyst you’ll be responsible for placing campaigns across various digital platforms, developing media buying strategies, and forecasting media spend to deliver against campaign goals.
What You’d Do:
Constantly work to improve campaign performance, insights collection and takeaways, and generally strive to “over-deliver” to clients.
Bid/buy and place campaigns within Google DV 360 managing the ongoing real-time optimization of live media to ensure client goals are met and/or exceeded.
Collaborate with media planners on upcoming campaigns determining best platforms, target audience, and creative strategies to implement to develop media plans.
Monitor campaigns for performance ensuring campaigns are pacing accordingly, managing spend, troubleshooting campaigns, creating insights about performance, making updates accordingly and flagging potential issues to management.
Create and occasionally present client-facing campaign reporting: pacing reports, campaign build, ad-hoc analysis, and high-touch optimizations to ensure relevant metrics and insights are shown and make recommendations by condensing or strengthening key insights from campaign reports to optimize performance.
Manage platform relationships regularly via: Facebook, Twitter, Snapchat, Google, etc.
Oversee Media Analysts bandwidth assisting in the training and development of new and existing Media Analysts on the team.
What You’ve Got:
1 Year experience as a Media Planner/Buyer within an agency, entrepreneurial street cred and/or BA/BS degree (Economics, Mathematics, Statistics, or Finance)
Advanced skills in Excel including pivot tables, V-Look Ups, and macros
Experience across buying/biddable platforms:
Amazon (AMS, Amazon DSP, AMG)
Publisher/Partner Direct
Connected TV/OTT (Roku, Hulu, etc.)
Digital Audio (Spotify, Pandora, etc.)
Any Additional Experience in the following a plus:
DOOH, Non-Linear TV
Experience working with analytics, attribution and measurement systems. Including but not limited to:
Google Analytics
MOAT/IAS/Double Verify
Nielsen/Millward Brown/Oracle Measurement
You live for today’s digital & mobile consumer, driven, and hungry to succeed, always looking to learn more.
You want to have an impact and are passionate about the work you do.
You are always looking to adopt new techniques and technologies that are relevant for clients’ media strategies.
You thrive in a dynamic, fast paced, collaborative, high-energy environment where you’re continuously solving problems creatively and analytically.