At VaynerMedia, we’re lucky that everyone within our walls thinks strategically, shares a passion for emerging technology, and understands the world of both big campaigns and content.

Our copywriter collaborates a lot with designers to own content calendars and campaign execution for a set of brands for the APAC market. Our copywriters serve a slightly different role than more traditional “digital creative types,” but thankfully we’ll never use the term “digital ninja.”

EXPERTISE - The skills and knowledge needed to excel in our role.

  • You create engaging creative content on a spectrum of media platforms (social, streaming, AR, music, film, interactive, etc.) independently.
  • You excel in content creation formats (adobe premiere, after effects, adobe creative suite & design templates in canva or google docs, sheets, slides, TikTok, IG, FB live, etc.)
  • You lead an appropriate level of crafting following the VaynerX standards.
  • You lead the details of flawless execution to heart, master of one's own craft (copy).
  • You manage creative problem solving and fuels team excitement to create an engaging story no matter what channel it lives in.
  • You lead creative craft in the knowledge of platforms and grasp of culture to solve marketing problems for a variety of brands.
  • You perform multi-tasks naturally without compromising on quality and creativity while managing own and teams time to effectively meet the demands of multiple jobs
  • You understand the difference between a creative idea and a tactical execution and proficient at generating both.
  • You lead style, supply references, and independently creates, think beyond your own discipline and specialization.
  • You work to stay current with technology and trends as well as seek opportunities to improve copy skills.
  • You enforce passion for copy and eager to learn how to create pieces that drive engagement and extend brand experiences.
  • You commission a range of creative work from faster, “smaller” pieces to “bigger” builds for a range of clients, as well as VaynerMedia wide projects.
  • You institute mastery of industry best practices and the platforms VM used, as well as willing to learn and articulate the unique VaynerMedia POV on each.
  • You pursue perfection in concepting, designing, developing, and putting the team in the best position to present our ideas.
  • You accentuate strong typography skills, mastery of craft, and performs expertise in all creative suite programs.
  • You demonstrate knowledge of UI/UIX and interest in the big social media platforms and know its abilities and limitations in the scope of design.
  • You adhere to direction from directors; gives and takes constructive criticism.
  • You have a natural sparkling personality that will mesh well with the existing VaynerMedia family and a smile on their face a majority of the time
  • You know the industry best practices and the platforms we love, as well as be willing to learn and articulate the unique VaynerMedia POV on each

EXPERIENCE

  • You have extensive experience in copywriting, developing, and creating for digital/social.
  • You’re strategic in thinking and a passion for ideating focused campaigns.
  • You have an aptitude for time management, organization, and communication.
  • You’re a master of presentation and you have a deep desire to present work to the client.
  • You’re passionate about storytelling, grammar mastery, and the ability to tailor your writing to tell that story on a variety of platforms.

EXECUTION - Our ability to prioritize and deliver effectively with autonomy.

  • Accountable for team performance and efficiency, owning and making measurable improvements on work quality and internal processes to ensure consistency and quality of product deliverables.
  • Sets stretch goals and hold self and others to high standards of performance.
  • Oversees ongoing critical tasks, as well as full reporting and analysis.
  • Focuses on getting ahead of events and never satisfied with the status quo of execution.
  • Strives for zero mistakes or flagged internal process issues
  • Consistently acts with integrity and invests in building trust with all colleagues.

COMMUNICATION - Our ability to effectively interact, manage, and inspire those around us.

  • Contributes to internal (and some external team communications e.g. weekly and monthly newsletters)
  • Creates presentations relevant to presenting own or team's work.
  • Adapts communication to the specific audience.
  • Presents complex, conceptual ideas in practical terms to others.
  • Leads and actively participates in internal and external discussions

STRATEGIC THINKING - Our ability to forecast decision outcomes and conduct sound business judgment.

  • Adapts deliverables to meet client needs
  • Anticipate obstacles and apply practical solutions.
  • Collaborates with internal, cross-disciplinary teams to produce the greatest work product for the client.
  • Establishes self as the subject matter expert and knowledge shared across the agency and empower others through discipline, slack channels, and/or other forums.

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