Responsibilities:

  • Manage client expectations regularly ensuring clear communication across updates, timelines, recommending adjustments, creating presentations, etc.
  • Act as the client’s partner in representing their point of view internally and when reviewing work leverage this perspective when providing feedback to team and presenting to client
  • Collaborate with the leaders of other departments (Analytics, Creative, Production, Strategy) to improve and execute on client deliverables, process, and output
  • Develop relationships with media network; continue to develop platform, publisher, and brand relationships outside the walls of Vayner
  • Collaborate with buying teams to create a strategic framework and tactical media plan ensuring finalized deck and QA meet/exceed client expectations.
  • Ensure executional excellence and making sure the buyers have everything they need to launch a campaign, flagging any dependencies to clients along the way.
  • Key driver for media plan output timeliness, accuracy, and innovation
  • Work with the Associate Director to develop + deploy the RFP for the best possible plan for the communications idea
  • Develop and deliver flawless media plans derived from industry insights and expertise.
  • Ensure the plan extends beyond paid through the integration (and quantification) of paid, owned, + earned channels
  • With direction from the Associate Director, take the strategic plan pillars and ideas to flawlessly create a consumer journey that encompasses all communication strategies.
  • Work as in-house media strategy expert for all channels including emerging and digital media. Stay up to date on media landscape and constantly seek out innovative partners/platforms to identify new opportunities.
  • Act as a supporting role for senior analysts and analysts as well as mentor to associates contributing to the career growth of your team members
  • Coordinate tasks to team defining priority and ensuring team is on track to deliver tasks on time
  • Digest media briefs and/or media asks and compile questions from team members, while creating timelines that ensure feasible turnaround from the internal team
  • Consistently work to maintain the success of campaigns: review campaign pacing and optimization, Review reporting & insights, update working presentations, exploring business opportunities to name a few. 
  • Contribute to the continued growth and stability of VaynerMedia, by being empowered to make decisions that are best for the company both today and tomorrow

Requirements:

  • Entrepreneurial street cred or a bachelor’s degree with a minimum of 3+ years industry related experience executing digital programs and investments
  • Strategic understanding of traditional, digital, and social-specific media planning & buying, along with the proper metrics of success and measurement opportunities
  • Some experience with the executional side of media buying across several biddable and native platforms in all or a few of the following:
    • Social: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn
    • Google: Google Ads, Google Display Network
  • Well versed in the various paid media and measurement opportunities across social, digital, and broader marketing mix, including but not limited to:
    • Google Analytics
    • MOAT/IAS/Double Verify
    • Nielsen/Millward Brown/Oracle Measurement
  • Working knowledge of insertion order buying and manually building, tracking, and managing IOs
  • Experience leading and managing growing teams
  • Strong Excel skills across formulas, pivot tables, and data visualization tools
  • Advanced written and presentation communication skills
  • A proven understanding and expertise in brand strategy, as well as the social/digital space and how it integrates with the wider marketing mix for Fortune 500 size brands
  • Solid understanding of industry standard research tools & systems such as GfK/MRI, Nielsen suite (Clear Decisions, Media Impact, AdIntel), comScore, eMarketer, Mintel, etc.

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