The Director, Media Buying is chiefly responsible for managing a division inside our Paid Media Department made up of Analysts, Senior Analysts, Managers, and Associate Directors. You will be tasked with becoming a trusted, respected leader within the organization and relied upon for high-level operations management, innovation, client/partner relationships and general media executional excellence.

Responsibilities

  • Oversee a team of media buyers, providing leadership, mentorship, vision and technical expertise
  • Act as a key contact for client and platform partners, operating as a go-to voice and leader
  • Lead check-ins with key account and media counterparts to ensure projects are moving ahead and are thoughtful, high quality, and exceeding client expectations
  • Develop and deliver sophisticated media investment strategies to clients, derived from industry insights and QA
  • Create media plans, assist in presentation material creation, and provide strategic guidance on reporting calls with clients.
  • Work to proactively bring new/emerging opportunities to clients, pushing the envelope of media excellence
  • Forge new relationships with clients, and ultimately maintain account/s for the well-being of the immediate team and the larger agency.
  • Work in conjunction with HR to teach, engage, and grow direct reports and provide a positive work environment
  • Regularly meet with direct reports to get feedback, provide council, discuss problems or successes, etc
  • Collaborate across disciplines, specifically planning and analytics, to craft best-in-class, holistic omnichannel media strategies rooted in driving tangible business outcomes for large brands
  • Continue to establish internal policies and POVs on agency partnerships, the general digital media landscape, and current client business cases
  • Provide thought leadership around how the unit of business should be run, in tandem with setting both internal and external expectations as to the realities of daily business execution
  • Manage up to senior leadership corresponding the most crucial aspects of a client's business, keeping them abreast of any pertinent developments and urgent client needs

Requirements

  • A minimum 6+ years of industry experience with a proven track record of executing sophisticated, large scale digital media programs that drove tangible business outcomes
  • A proven track record of large-scale media buying proficiency across several biddable platforms with particular depth in
    • Search
    • Display/OLV

            and/or any of the following a plus

    • Social: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, YouTube
    • Programmatic
    • DV360 or Google Ads
    • Double Click Campaign Manager
    • Amazon (AMS)
    • Publisher Direct
  • Fluency with analytics, attribution and measurement systems. Including but not limited to:
    • Google Analytics
    • MOAT/IAS/DoubleVerify
    • Nielsen/Millward Brown/Oracle
    • Neustar/VisualIQ/Convertro

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