Brand Experience Design Lead

Description:

Varsity Tutors is seeking a Brand Experience Design Lead to join our dynamic Brand & Product Experience Team. In this role, you will shape our digital presence, aligning visual and interactive elements with our branding principles. You'll lead our design initiatives, ensuring a cohesive user experience across all platforms.

Reporting to the Senior Manager of Brand Experience, you will mentor a team of designers and creatives. Your responsibilities will include redefining and advocating for a design-forward, customer-centric experience across all channels, including Varsity Tutors and Varsity Tutors for Schools. You'll oversee brand, acquisition, and product marketing efforts, using data to boost brand visibility and attract new users.

The ideal candidate will be a strong conceptual thinker with a broad range of visual design skills, covering everything from digital campaigns to branding. You'll collaborate closely with marketing and UX teams, managing multiple priorities from creative concepting to iterative design, all while using data to guide your strategies. This pivotal role will lead our efforts to enhance how our brands are perceived and engaged with, continuously testing, learning, and iterating to produce effective and appealing designs.

This position is a remote opportunity for people based in North America or LATAM. (We've been remote-friendly for years, and that isn't going away.)

About Nerdy:

Nerdy (NYSE: NRDY), the parent company of Varsity Tutors, is a leading platform for live online learning, with a mission to transform the way people learn through technology. The Company’s purpose-built proprietary platform leverages technology, including Machine Learning and AI (Nerdy AI Learning Products - Press Release), to connect learners of all ages to experts, delivering superior value on both sides of the network. Nerdy’s comprehensive learning destination provides learning experiences across 3,000+ subjects and multiple formats—including one-on-one instruction, small group classes, large format group classes, on-demand study support, and adaptive self-study. Nerdy’s flagship business, Varsity Tutors, is one of the nation’s largest platforms for live online tutoring and classes. Its solutions are available directly to students and consumers, as well as through schools and other institutions. Learn more about Nerdy at https://www.nerdy.com/. 

Key Responsibilities:

• Strategic Design Leadership: Lead the conceptualization and execution of design projects that align with business objectives. Oversee the creation of a singular aesthetic that enhances our brand's identity across all digital touchpoints.

• Creative Solution Development: Spearhead creative solutions that meet complex business challenges. Collaborate with cross-functional teams to ensure design strategies enhance user engagement and drive results.

• High-Quality Design Execution: Ensure the delivery of pixel-perfect designs, from online advertising campaigns to interactive website elements. Oversee the production of all digital assets, including marketing emails, landing pages, and micro-sites, ensuring they meet our high standards for design excellence.

• Own all aspects of video production, from initial storyboarding to final editing, ensuring each piece delivers visual impact and message clarity. Manage the development of dynamic motion assets for use in various media including social media platforms, advertisements, and interactive web elements, maintaining our commitment to excellence in visual communication.

• Continuously monitor design trends and consumer behaviors to stay ahead of industry standards. Provide thought leadership by contributing to design discussions, sharing insights, and inspiring innovative thinking within the team.

• Navigating Ambiguity: Lead the design team through ambiguous challenges, ensuring that projects move forward by making informed decisions that align with our strategic goals.

• Feedback Integration and Collaboration: Manage and synthesize feedback from multiple stakeholders, adapting design approaches as necessary. Prepare and refine design files meticulously for hand-off to development teams.

• Diligently communicate project status and adhere to agreed-upon deadlines.

• Work within existing and evolving brand guidelines to implement and scale projects into development; assist with the maintenance of evolving and managing Brand Guidelines / Assets as needed.

• Manage workload independently while juggling multiple projects and priorities, but also know when to ask for help.

• Utilize a data-driven approach to inform design decisions and validate design concepts. Regularly analyze user data and metrics to iterate and optimize designs for maximum usability and effectiveness.

Qualifications:

• 5+ years of full-time, professional design experience.

• Bachelor’s or Master’s degree in Design, Human-Computer Interaction (HCI), Interaction Design, or a related field.

• Strong portfolio demonstrating high-quality design work and innovative solutions.

• Extensive experience in UI/UX design in a leading role, with a proven track record of successful projects.

• Expertise in standard UX software such as Adobe Creative Suite and Figma.

• Proficiency in using data and analytics tools to drive design decisions, with a strong understanding of how to translate user data into actionable design improvements.

• A strong understanding of visual design best practices including composition, typography, and color theory demonstrated in your portfolio

• Excellent leadership skills with the ability to manage, mentor, and inspire a team. Strong communication and interpersonal skills to collaborate effectively with various stakeholders

• Exceptional attention to detail and organizational skills, ensuring that every aspect of the design and user experience is meticulously executed.

• Excellent time management skills and ability to meet deadlines 

• Proven ability to take direction, remain organized, communicate effectively and work autonomously

• Outstanding professional references

Bonus, but not required:

• Skills in motion design tools like After Effects, Capcut, and Lottie.

Benefits:

• Competitive Salary.

• Healthcare Plans (Medical, Dental, Vision, Life)

• 401k Company Matching Plan.

• PTO and Company Holidays.

• Remote work environment.

• Maternity, Paternal, and Adoption Leave.

• Free Learning Membership for you and your household (1-1 tutoring hours, unlimited use of on-demand services, and access to our online classes)

• Once-in-a-lifetime opportunity to help transform how the world learns!

• Fun, collaborative, and team-oriented work environment with plenty of training and a feedback-rich culture.

Varsity Tutors Leadership Principles:

Relentless Focus on Customers * Comfort with Ambiguity * Ownership * Simplify * Intellectual Curiosity * Build Teams * Think Big * Insist on High Standards * Bias for Action * Build Trust * Go Deep * Have Conviction * Deliver Results * Are Right, a Lot

Nerdy is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.