Valora Inc’s mission is to unlock access to financial opportunity so everyone can create and share value without barriers. We believe every person should have access to the information, education, and tools needed to build wealth. When everyone has the potential to prosper, our world will be a more supportive and interconnected place.
This role is to create, own, maintain, and grow the Valora community across communication channels.
Determine which social channels Valora should have a presence on (e.g. Twitter, Instagram, Facebook, TikTok, LinkedIn, etc), then own those accounts
Seek to engage Valora’s online community, consistently finding creative ways to connect with them and earn their trust
Develop and implement strategies to grow Valora’s online communities and increase engagement
Bring Valora’s brand voice and vision to life through a variety of channel-specific social content ranging from educational and informative to artistic and entertaining
Create content that’s optimized for organic search and aligned with our paid search campaigns
Partner with cross-functional stakeholders to support external company announcements, respond to user feedback, etc.
Develop relationships with other social media managers in the Celo ecosystem
Partner with the marketing team to ideate and publish integrated brand campaigns taking calculated risks whenever appropriate to differentiate and elevate Valora in the social space
Align social OKRs with Marketing and Valora org OKRs
Own social analytics—provide regular reporting, share insights, and optimize our channels accordingly
5+ years of experience
Excellent communication skills, both written and verbal
High emotional intelligence
Deep understanding of the social landscape and best practices
Ability to successfully navigate the delicate nuances and subcultures on social channels
Knowledge of the news cycle, and ability to tailor social content that will earn media attention
Passion for working with creative teams and creating content, from strategic brainstorming to pixel-perfect execution
Awareness of the evolving landscape of social tools, technologies, resources, and trends
Knowledge of SEO best practices, search engine algorithms, and ranking strategies
Desire to stay informed on current events and pop culture
Experience hosting and producing livestreams
Experience in fintech and crypto
Top 3 Challenges:
Formal Processes are still being established: create the playbook while executing the playbook.
Independent Learning: need to be comfortable operating solo as this is the first social-only role.
Self Starter + Growth Mindset: must thrive in dynamic, fast-growth, fast-changing team of ~30.