Valora Inc’s mission is to unlock access to financial opportunity so everyone can create and share value without barriers. We believe every person should have access to the information, education, and tools needed to build wealth. When everyone has the potential to prosper, our world will be a more supportive and interconnected place.


This role is to create, own, maintain, and grow the Valora community across communication channels.

You will:

    • Determine which social channels Valora should have a presence on (e.g. Twitter, Instagram, Facebook, TikTok, LinkedIn, etc), then own those accounts
    • Seek to engage Valora’s online community, consistently finding creative ways to connect with them and earn their trust
    • Develop and implement strategies to grow Valora’s online communities and increase engagement
    • Bring Valora’s brand voice and vision to life through a variety of channel-specific social content ranging from educational and informative to artistic and entertaining
    • Create content that’s optimized for organic search and aligned with our paid search campaigns
    • Partner with cross-functional stakeholders to support external company announcements, respond to user feedback, etc.
    • Develop relationships with other social media managers in the Celo ecosystem 
    • Partner with the marketing team to ideate and publish integrated brand campaigns taking calculated risks whenever appropriate to differentiate and elevate Valora in the social space
    • Align social OKRs with Marketing and Valora org OKRs
    • Own social analytics—provide regular reporting, share insights, and optimize our channels accordingly

You have:

    • 5+ years of experience
    • Excellent communication skills, both written and verbal
    • High emotional intelligence
    • Deep understanding of the social landscape and best practices
    • Ability to successfully navigate the delicate nuances and subcultures on social channels
    • Knowledge of the news cycle, and ability to tailor social content that will earn media attention
    • Passion for working with creative teams and creating content, from strategic brainstorming to pixel-perfect execution
    • Awareness of the evolving landscape of social tools, technologies, resources, and trends
    • Knowledge of SEO best practices, search engine algorithms, and ranking strategies
    • Desire to stay informed on current events and pop culture
    • Experience hosting and producing livestreams
    • Experience in fintech and crypto

Top 3 Challenges:

  1. Formal Processes are still being established: create the playbook while executing the playbook. 
  2. Independent Learning: need to be comfortable operating solo as this is the first social-only role.
  3. Self Starter + Growth Mindset: must thrive in dynamic, fast-growth, fast-changing team of ~30.


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