Vice President of Solutions Marketing

Welcome to Vaco – an uncommon company with an empowered culture. At Vaco, we welcome talented innovators seeking a collaborative environment where creative freedom rings.  

Since 2002, we have expanded to more than 40 locations, and we have no plans of slowing down anytime soon. We are seeking big thinkers to lead us into the future and explore the career of a lifetime. 

• Ranked the #1 Best Staffing Firm to Work for in North America by Staffing Industry Analysts (Category: 500+ Employees) 
• An Inc. 5000 fastest growing private company in America every year since 2007! 

Description:

The Vice President of Solutions Marketing will play a pivotal role as a strategic partner in shaping the organization's cohesive marketing strategy, aligning the five delivery brands and integrating the three core service offerings of the Enterprise (consulting, talent solutions, managed services). This role will drive a comprehensive 360-degree strategy to boost brand awareness through tailored marketing activities, strategic campaigns, events, and other interconnected initiatives. Additionally, the VP of Solutions Marketing will excel as a mentor and coach, exemplifying exceptional leadership skills. Possessing impeccable executive presentation skills, the ability to effectively manage stakeholders and contributors across the organization, and a strong degree of emotional intelligence, the VP of Solutions Marketing will foster strategy and cohesion across the Enterprise and the collective of brands.

Essential Job Functions:

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required.

Duties and Responsibilities:

• Leads a team that develops and implements comprehensive marketing strategies aligned with the organization's overall goals and objectives.
• Works closely with senior leadership across five distinct brands to understand business priorities and ensure marketing plans support these priorities and drive business/revenue growth.
• Partners with marketers across the team to lead and influence strategy across digital, content, and design.
• Monitors market trends, competitor activities and customer feedback to identify opportunities for business/revenue growth and adjusts strategies accordingly.
• Manages marketing budget for consulting and talent solutions marketing initiatives.
• Reports on areas of opportunity and areas to invest.
• Establishes clear revenue targets and key performance indicators to track progress and evaluate the effectiveness of marketing programs tied to revenue generation efforts.
• Identifies and develops strategic partnerships and alliances that can help drive revenue growth and expand market reach.
• Collaborates with cross-functional teams, including marketing, human resources, finance, information technology, legal, and others, to ensure awareness and alignment of marketing initiatives to impacted functional areas.

The above statements describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties, and skills. Other duties may be added, or this description amended at any time. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Desired Competencies: 

• Business Insight – Applies knowledge of business and the marketplace to advance the organization’s goals. 
• Demonstrates Awareness – Practices personal reflection and uses feedback from others, creating an awareness of personal strengths and weaknesses or shortcomings.
• Communicates Effectively – Develops and delivers written and verbal communication that conveys clear understanding of different audiences and their levels of comprehension. Active listener to ensure clear understanding.
• Drives Vision & Purpose – Influences others to engage with the organization’s mission and values.
• Growth Mindset – Embraces challenges, seeks out inspiration in others, and open to continuously improving and developing skills and business knowledge.
• Manages Conflict Courageously – Resolves conflicts in a proactive, healthy and productive manner using active listening and consideration of different perspectives.
• Optimize Work Processes – Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement.

Education and Experience: 

• Bachelor’s degree in communications, public relations, marketing, or a related field required.
• Master’s degree preferred.
• Minimum of 15 years of experience required, including experience in a senior level marketing role.
• Executive level marketing experience preferred.

Location: In office.

Hybrid/Remote option may be considered with Management approval.

Travel Requirements:   

25% travel (e.g. 25% travel to differing locations, 75% of the time working from an office)

Physical Demands: The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this position:

Frequent:              Sitting, walking, eye/hand/foot coordination and repetitive motion.

Occasional:         Standing and bending.

Infrequent:           Lifting up to 10 pounds.