UrbanStems is seeking a Paid Media Associate to join the Marketing Team in either the New York or Washington, DC office. This is an exciting opportunity to join a national brand and be a valuable member of future growth. Founded in 2014 in Washington, DC, UrbanStems has become one of the leading online flower delivery companies. In the past year, the brand has launched partnerships with major name brands including J.Crew, Bumble, and an exclusive partnership with Vogue. In 2018 UrbanStems expanded its original delivery zones from NYC and DC to all 48 states. We offer a collaborative, open working environment with ample opportunity to grow and learn.

The Paid Media Associate will contribute to a full range of marketing channels including Paid Search, Affiliates, Social, Display, Video, Mobile, and traditional media channels. This position will also work in collaboration with UrbanStems’ brand and merchandising team to increase customer acquisition,  top line revenue, and customer retention.

 

Responsibilities & Scope:

  • Monitor, report, optimize all paid media marketing channels
  • Build relationships with Affiliate marketing partners to secure brand placements across partner sites
  • Work directly with our branding and creative teams to create and launch creative assets across paid channels
  • Responsible for weekly, monthly, quarterly reporting across all key channels
  • Develop media plans on a quarterly basis based on revenue targets
  • Implement SEO content improvements through our in house CMS
  • Forecast channel performance monthly and for major holidays based on historical data
  • Analysis channel and ad creative performance
  • Perform ad hoc reporting requests to better understand our paid media channels and the impact on revenue.

 

What We Are Looking For:

  • 2-4 years professional experience in digital marketing and paid media
  • Experience with some of the following channels:
    • Paid Search (Google/Bing)
    • Affiliate (Rakuten)
    • Paid Social (Facebook/Instagram, Pinterest, Twitter)
    • Programmatic Display (Video, Display)
  • Strong written & oral communicator
  • Proficient with Excel
  • Google Adwords/Analytics certification preferred
  • Data-driven
  • Highly organized
  • Self-starter
  • Great attitude
  • Team player
  • Interested in flowers

 

The Good Stuff...

  • Medical, vision, and dental insurance
  • 401K program
  • Generous vacation policy
  • Healthy snacks and cold brew on tap
  • And yes, flowers when you want them!

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