Upwork ($UPWK) is the world’s work marketplace. We serve everyone from one-person startups to large, Fortune 100 enterprises with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.

Last year, more than $3.8 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers.

We are seeking a Principal Product Marketing Manager to lead go-to-market for new, transformative customer experiences at Upwork. We deeply value product innovation, and continuously challenge ourselves to better serve our customers and their needs. Advancements in AI unlock the opportunity to do this in bold new ways that will transform our products and define the next chapter for Upwork.

This product marketing leader will operate as an individual contributor in a high-visibility role with a massive opportunity for impact and influence. You will be responsible for incubating a new flagship product from early-stage definition to launch. We are looking for someone with product marketing expertise in addition to highly developed leadership skills to influence decisions and strategy. 

Your Responsibilities:

  • Own the overall go-to-market strategy for Upwork’s transformative new customer experience. 
  • Define a clear vision for the product strategy and growth drivers, including: audience definition, voice of the customer, packaging, value proposition, messaging, competitive analysis, and marketing strategy.
  • Champion the customer by advocating for research and insights, leveraging data and insights to help drive strategy, and contributing to the product development lifecycle including early definition stages.
  • Develop and establish deeply collaborative cross-functional partnerships with leaders and colleagues across Product, Sales, Design, Customer Support, Community, and Marketing to enable the team and drive a consistent customer experience.
  • Own the intersection of Product & Marketing, serving as the two-way conduit and “Communicator-in-Chief” between the departments, ensuring high degrees of transparency and fluidity of information at all times.
  • Conduct in-market message testing to optimize our messaging strategy. 
  • Educate buyers through narrative and content.
  • Gather competitive insights.

What it takes to catch our eye:

  • Proven track record of launching successful products and features.
  • Customer-centric mindset that leads you to delivering exceptional value to the customer.
  • Ability to analyze and use data to make clear, concrete go-to-market decisions 
  • Excellent storytelling skills to communicate with external and internal stakeholders.
  • Ability to work independently and manage multiple projects simultaneously.
  • Demonstrable achievement in driving product growth and adoption.
  • Experience launching transformative products from within an established company. You have introduced disruptive products or features in previous roles that have dramatically changed market dynamics.
  • Strategic Thinker and Doer: You have a unique ability to think strategically while executing tactically. You've shown you can set a vision, develop a strategy, and then roll up your sleeves to help make it a reality.
  • Experience working with emerging technologies and / or scaled marketplace products. You have the ability to quickly learn and adapt to new tools, platforms, and methodologies.
  • Entrepreneurial, with a passion for innovation, a willingness to take risks, and the drive to experiment with new ideas.
  • Experience with products that deliver customer value through AI-enabled features.

Come change how the world works.

At Upwork, you’ll shape talent solutions for how the world works today. We are a remote-first organization working together to create exciting remote work opportunities for a global community of professionals.  While we have physical offices in San Francisco and Chicago, currently we also support hiring of corporate full-time employees in 19 states in the United States. Please speak with a member of our recruitment team to determine whether you are located in a state in which we are hiring corporate full-time employees. 

Our vibrant culture is built on shared values and our mission to create economic opportunities so that people have better lives. We foster amazing teams, put our community first, and have a bias toward action. We encourage everyone to bring their whole selves to work and grow together through development opportunities, mentorship, and employee resource groups. And oh yeah, we've also got amazing benefits - including medical insurance for you and your family, unlimited PTO, 401(k) with matching, 12 weeks of paid parental leave, and a generous Employee Stock Purchase Plan. Check out our Life at Upwork page to learn more about our benefits and the employee experience.

Check out our Life at Upwork page to learn more about the employee experience.   

The annual base salary range for this position in California and Washington is displayed below. The range displayed reflects the minimum and maximum salary for this position in California and Washington, and individual base pay will depend on your skills, qualifications, experience, and location. Additionally, this position is eligible for the annual bonus plan or sales incentive plan and eligibility to participate in our long term equity incentive program.

Total Annual Compensation
$175,000—$310,000 USD

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