UpKeep is the leading cloud-based Asset Operations Management software developed to revolutionize the way teams manage facilities and maintenance work. We provide mobile-first SaaS solutions, Industrial IoT sensors, data analytics tools, advanced enterprise integrations, and top-notch professional services. Our innovative technology is modernizing workflows and maximizing operational efficiency for over 3,000 customers including Shell, Yamaha, Unilever, McDonalds, Subway, Pepsi, and Marriott!
We're a Series B tech startup with 100+ team members across the US. We've been recognized as a "Best Place to Work" multiple years in a row by fostering an inclusive and mission-driven culture. In addition to stock options and great benefits, our people have the flexibility to work remote. UpKeep is ranked the #1 Facility Management software on Gartner, #1 Maintenance Management software on G2 Crowd, FrontRunners on Software Advice, and CMMS Leader on IDC MarketScape.
POSITION SUMMARY
The ABM Marketing Manager is responsible for generating opportunities in our target accounts and personas across new business and a subset of our customer base. You’ll help develop strategy and execute campaigns designed to engage target audiences/accounts, collaborating across all of marketing, Sales, and CS.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES
- Work with marketing and sales leadership to develop a comprehensive account-based strategy, including account selection, digital ads, email campaigns, direct mail/gifting, events, and more to drive demand within our target accounts, personas, verticals
- Partner closely with product marketing to understand this segment of the market, the key personas, and what drives value and success to translate this into thoughtful and highly successful campaigns that drive awareness, engagement, and decision in our target accounts.
- Align closely with sales teams to ensure synchronized messaging and measurable outcomes.
- Leverage analytics and marketing & sales tools to track campaign performance and adjust strategies accordingly.
EXPERIENCE
- 4+ years of B2B SaaS demand generation experience with 2+ years focused on ABM strategies and tactics.
- Proven track record of driving engagement, pipeline, and revenue.
- A firm understanding of how an ABM programs work, especially the nuances of tailoring marketing programs and campaigns to different audience segments
- Experience partnering across internal marketing teams, SDR and sales teams to collaborate and execute successful integrated campaigns
- Strong understanding of the sales process and how to help our sales partners be successful.
- Experienced user of an enterprise-class marketing tech-stack: Hands-on Salesforce experience is a must; Pardot or similar marketing automation platform working knowledge is preferred, 6Sense or alternate ABM solution, SalesLoft or alternate sales engagement tool, and Postal.io or similar gifting platform experience are a plus.
KNOWLEDGE
- Technical knowledge of latest ABM marketing tools like SalesLoft, 6Sense, Postal.io or similar software
- Team leader with the ability to work individually as well as collaboratively
- Action-oriented and results-driven mentality
- Highly organized with strong time-management skills
DESIRED BEHAVIORS
- Receptive to change – is flexible. Seeks and adopts improved approaches and processes.
- Initiates action – is results oriented, takes responsibility for actions and outcomes. Meets commitments and strives for high performance.
- Manages the workload - makes timely decisions, prioritizes effectively, solves problems, monitors results and takes remedial action where necessary.
- Technically proficient – knows the role and has a solid familiarity with tasks and responsibilities.
- Takes responsibility for own learning - knows personal strengths and recognizes development needs. Is open to feedback and always seeks to learn.
- Communicates ideas – strong facilitation and written communication, proposes a way forward. Listens to views of colleagues and takes in diverse perspectives.
- Works collaboratively – shares information, fosters teamwork and contributes to a positive work environment where people want to come to work.
- Display ethical character and competence - acts with integrity and intent, is accountable for own actions, behaves according to the company values.
- Act as a good citizen of UpKeep.
This role will receive a competitive base salary + annual bonus + benefits + equity. A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.
The pay range for this role is $150,000 - $160,000 USD per year.
Company History & Product:
UpKeep was founded in 2014 by our CEO, Ryan Chan, based on an idea he had while using outdated desktop software as a Process Engineer in a manufacturing plant. He believed a mobile-first solution could significantly improve the productivity of the technicians he was working with. He was determined to build on this vision— so he quit his job, learned to write code, and created the first version of UpKeep from his family's garage!
Today, our cloud-based Software-as-a-Service (SaaS) and cutting edge Industrial IoT sensors solve problems for thousands of businesses around the world. Our Asset Operations Management solutions, coupled with powerful cloud ecosystems, empower maintenance and facilities teams to achieve their digital transformation goals. We are providing meaningful value to an underserved, blue-collar workforce by streamlining workflows, improving collaboration, and making it easy to manage work orders and projects from anywhere, anytime!
We've raised $50 million in venture capital following a recent Series B funding round led by Insight Partners, Emergence Capital, Mucker, and Y Combinator. We're also building The Maintenance Community, the largest online forum and Slack group bringing industry professionals together to participate in discussions, webinars, podcasts, and courses.
Learn More!
At UpKeep, we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our products, and our community to flourish. UpKeep is honored to be an equal opportunity workplace. We are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, age, citizenship, marital status, disability, gender identity, sexual orientation or Veteran status.
