Upbound is the company behind Crossplane, the open source project which started the control plane revolution in the cloud native community. Upbound helps companies rise above the clouds with our Crossplane powered Universal Cloud Platform. With Upbound you get universal real-time visibility into all of your infrastructure environments, the same API centric approach Kubernetes pioneered for managing infrastructure and policies, and self service infrastructure capabilities.

The Content Strategist at Upbound is a visionary when it comes to educating the market. The right person will be organized, creative and great at herding cats while motivating others. We’re looking for someone to dig into the user journey and personas and build out a robust content marketing program designed to educate and delight. This marketing role is one of several new additions to the brand new marketing team at Upbound and will report directly to the Director of Revenue of Marketing. 

In this role you will:

  • Audit and analyze the Upbound customer journey and plan content types of topics around an integrated buyer's journey and various personas. 
  • Develop, own and manage the Upbound editorial calendar, ensuring content deadlines are hit and content is distributed effectively and tracked appropriately. 
  • Build out the Upbound resource center on upbound.io. Work with creative and web to build out a highly-engaging and high-ranking resource section of our website. 
  • Brainstorm and ideate creative content ideas that will delight and engage our audience. Think outside of the box when it comes to content using rich media and other formats to deliver a message. 
  • Wrangle writers, thought leaders and company experts to ensure content is credible, engaging and useful.  
  • Work closely with the Developer Relations team and developer advocates to plan, leverage and promote technical content designed for our core technical audience. 
  • Support the content needs of sales and marketing, collaborating on requirements for gated landing pages, product marketing and various other team needs. 
  • Use basic SEO principles to define keywords, topics, content and web pages needed to grow our organic traffic. 
  • Own the Upbound blog and ensure a consistent posting schedule, seo-optimized posts, and referral traffic to the main site. 
  • Own the webinar content and program and ensure a monthly webinar cadence focused on educating the market, enabling sales and generating new leads.  

You’re a good fit if you: 

  • Have 3+ years experience in content marketing or a relevant marketing role such as social media, SEO or campaign management.
  • Have experience editing and managing content. This role does not require that you be a writer (although that’s a plus), but we do expect a high-level of quality in the editing of content and the management of the editorial calendar. 
  • Are a creative visionary when it comes to marketing programs. You have a lot of ideas and the enthusiasm and dedication to execute them. 

It’s a plus if you:

  • Have project management training or experience 
  • Have experience with content management platforms like Wordpress and/or content marketing platforms like Uberflip. 
  • Come from a technical company in the infrastructure space (even better if you know open source) 


While building amazing technology is important, Upbound has an intense commitment to building a great culture. With company values like Be Accountable, Demonstrate Craftsmanship, Champion the Customer, Collaborate Decisively, Care For Our Communities, Act as an Owner and Engage Vulnerability; you'll find yourself in a place where learning, growth, impact, and fun finally intersect. Similar to the open source community we serve, we look to each other to constantly iterate and improve on what we're building and you will be a key contributor in this effort.

We encourage people of all backgrounds, gender identities, ethnicities, ages, or any other descriptors that make you uniquely you, to apply with enthusiasm and confidence.  Upbound is a place where you can be 100% comfortable being you.

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