Integrated Campaign Manager

Untapped is on a mission to make the world more equitable by broadening access to transformative careers. Untapped is the new way to hire diverse teams with confidence and gain full transparency into the diversity of applicants in your hiring process. Startups to Fortune 500 companies are using Untapped to understand the diversity of their recruiting pipeline, source underrepresented talent, run engaging virtual events, enhance employer brand, and measure the ROI of their diversity recruiting initiatives.

Our team is composed of people with a diverse set of lived experiences, with more than half of us coming from historically underrepresented backgrounds. We’re a passionate team of learners and doers with a bias for action. We encourage each other to remember and exercise our individual “why” in service to our mission.

We strongly encourage you to apply if you are interested in this role on our team, even if you don’t meet all the requirements. Candidates, especially those from historically underrepresented backgrounds, often don’t apply for roles if they don’t feel they meet all the criteria. Just know your resume isn’t getting lost in space, our team is committed to reviewing every application.

Join us in our mission to make the world more equitable!

The Team

The Marketing team is currently spread across demand generation, brand, content, and product marketing, supporting both B2B and B2C marketing for the Untapped platform. As the Senior Integrated Campaign Manager, you will have the opportunity to join a high-performing team while building out the integrated campaign functions at a fast-growing startup. 

We are looking for a creative, enthusiastic, and driven Senior Integrated Campaign Manager to lead the marketing campaign efforts at Untapped. In this role, you will be responsible for leading cross-channel marketing efforts to help build brand awareness, drive traffic, and enhance user engagement. You’ll work cross-functionally between sales, creative, content, and product to synchronize multi-channel and holistic campaign efforts. 

You will collaborate with the Head of Marketing to evaluate and analyze current and future-facing campaigns, set goals, and evaluate steps to continued growth and success. Ideal applicants will be flexible, driven, and ready to adapt to a fast-paced, start-up environment and ready to hit the ground running!

What You’ll Do 

• Define key messaging to ensure clarity and consistency across an array of channels
• Conceptualize and implement cross-channel integrated campaigns to drive engagement, build brand awareness, and achieve demand generation goals
• Manage the end-to-end strategy of marketing programs by collaborating across content, creative, product marketing, and agency partners
• Sit in the driver’s seat to lead efforts behind innovation and experimentation around enhanced marketing efforts and capabilities with a growth-focused mindset
• Source and manage key partnerships and sponsor relationships
• Support customer marketing initiatives to add value and foster loyalty
• Work across go-to-market team to ensure proper alignment and progress against goals and metrics (ie: pipeline and ARR)
• Manage analytics and performance of campaigns to monitor user acquisition and engagement to drive insights for the marketing team as a whole
• Ensure marketing operations are driving efficiency and audit systems and processes on a regular basis
• Deliver progress and updates to key partners and senior leaders 

What To Bring

• 5+ years experience in digital marketing, campaign GTM strategy, or integrated marketing, B2B marketing experience preferred
• Cross-functional integrated marketing experience with a track record of delivering high-impact, successful campaigns 
• The ability to manage effectively while providing constructive feedback to help team members grow, improve, and advance towards team and individual goals 
• A passion for highlighting strategic opportunities for growth 
• Ability to collaborate effectively within a team and across organizational and team boundaries
• Ability to manage complex projects in a fast-changing environment
• Excellent verbal and written communication and project management skills
• Experience with marketing automation tools (Hubspot preferred)

We ask that all applicants create an Untapped profile as part of our application process. This will allow us to learn more about you, as well as give you a chance to interact with our product!

Salary: $135,000 - $155,000 

Where you land in the range is dependent on job-related, non-discriminatory factors such as experience. Base pay is just one part of the Total Rewards that Untapped provides to compensate and recognize employees for their work. Some positions may be eligible for a Commission under the terms of an applicable plan. Additionally, Untapped provides best-in-class benefits.

What We Offer

• We are a remote-first company (US-based only at this time).
• Unlimited PTO (and we mean it!), we encourage our employees to take at least 4 weeks off per year.
• Medical, dental and vision insurance: 99% coverage for you and your dependents.
• Paid parental leave, minimum of 12 weeks to focus on your family and its newest member.
• 401(k) plan and we match 3% of your salary (regardless if you contribute or not).
• Equity. It’s important to us that everyone is an owner and shares our success!
• $1,000 annual learning and development stipend for employees to use toward their professional development.
• Quarterly wellness days with a $125 quarterly wellness stipend.
• Monthly $325 Remote First Wallet for things such as food, cell phone, internet, office supplies and co-working spaces.