Unqork is a new way to build enterprise software: it's a purely visual, drag-and-drop no-code platform designed to support the scale, complexity and security that enterprise applications require. Our customers are leaders in insurance, financial services, healthcare and the public sector, and they use Unqork to build custom software faster, with higher quality and at lower costs than code-based approaches. Founded in 2017, Unqork reached unicorn status in 2020, with a valuation of $2B. Unqork has been named one of the Best Startup Employers by Forbes, Best Places to Work by Built In and one of LinkedIn's Top Startups.

What you'll do:

  • Report to our CMO
  • Own and build marketing campaigns to drive demand and acquire new customers
  • Develop a campaign calendar to outline your tactics and plan to activate digital channels
  • Build email campaigns (trigger, always-on, partner, nurture, newsletter) to drive user engagement, generate leads, drive website impressions and improve lead scoring
  • Primary point of contact on campaign enablement to drive alignment with sales to deliver a smooth lead hand off process
  • Execute our web-based strategy to attract new users, generate leads that drive conversions, and promote brand awareness. Report on website analytics, qualified traffic, page engagement, landing page optimization and conversion points on page.
  • Analyze web traffic metrics and suggest solutions to boost web presence, improve inbound demo conversions, monitor SEO and marketing performance to forecast trends, and advise on how the impact of marketing campaigns can be optimized
  • Build a web strategy to drive traffic, retarget leads, foster engagement, promote brand
  • Collaborate with marketing operations to continuously improve the health of our internal database (e.g data cleanliness, dedupe leads, build SLAs to track lead hand off to sales)
  • Drive sales readiness by informing ADRs/GTM of campaign launches, including sharing data insights on lead volume to enable them to prioritize outreach, and drive a continuous feedback loop on lead quality, messaging, and sales follow up capacity
  • Build and document campaign briefs outlining how programs will align to top of funnel content, drive awareness and engagement, and nurture prospective customers that convert to leads and progress to late stage opportunities
  • Measure and analyze program performance, reporting on campaign effectiveness regularly, and adjusting tactics to ensure results are achieved and OKRs are met
  • Regularly execute paid media tactics including; search, keyword optimization, display ads, social media, retargeting, and content syndication to conduct in-depth keyword analysis, manage A/B testing, adjust audience targeting and spend within budget

What you'll bring:

  • 6+ years B2B experience in demand gen, field marketing or customer acquisition
  • Build integrated marketing campaigns from scratch
  • Report on lead volume, lead quality and opportunity progression, marketing attribution, account engagement, and revenue impact
  • Experience building email and nurture campaigns in Marketo
  • Own campaign activation across digital marketing channels (web, email, paid media, reaterget)
  • Knowledge of Demand gen and Martech platforms (e.g. Zoominfo, Salesloft, Hubspot, Lean Data, Salesforce, SEMrush, and Google Analytics) is preferred but not required
  • Identify key target audiences and personas to engage and educate by channel
  • Experience setting up and optimizing organic campaigns
  • Ability to work in a fast-paced, dynamic, and ever-changing work environment

Benefits:

  • Work from home with a remote-first community
  • Unlimited PTO (and the encouragement to use it)
  • Student loan payback program
  • 100% employer-covered medical, dental, and vision options available to you and your dependents
  • Flexible Spending Account (FSA)
  • Monthly stipend toward your WFH setup, vacation, development and more
  • Employer-sponsored 401(k) with contribution match
  • Free Peloton membership through UHC
  • Paid Parental Leave

Unqork is an equal opportunity employer, and proud to be committed to diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age.

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