Department:  Marketing (E-commerce)

Location:  Scotts Valley, CA OR Remote/Hybrid

The Growth Marketing Manager will play a pivotal role in shaping the future of our brand and driving revenue growth. This position requires a seasoned marketing professional with a proven track record in strategic planning, team leadership, and successful execution of growth-oriented marketing campaigns. The ideal candidate will be passionate about music, technology, and possess a deep understanding of the music software industry.

Responsibilities:

  • Strategic Planning -
    • Develop and implement a comprehensive growth marketing strategy aligned with overall business objectives.
    • Identify and prioritize key growth opportunities, leveraging market trends and competitor analysis.
  • Team Leadership -
    • Act as the product owner for the growth marketing team, providing leadership, mentorship, and guidance to a team of skilled professionals.
    • Foster a collaborative and innovative team culture, encouraging continuous learning and development.
  • Marketing Funnel Oversight -
    • Manage the entire marketing funnel, from lead generation to conversion, ensuring a seamless and optimized customer journey.
    • Collaborate with cross-functional teams to align marketing efforts with product development and sales strategies.
  • Promotions and Paid Media -
    • Oversee the planning, execution, and optimization of all promotional activities, including sales promotions, partnerships, and product launches.
    • Manage and optimize paid media campaigns across various channels to maximize ROI.
  • Data Analysis and Reporting -
    • Utilize analytics tools to measure the effectiveness of marketing campaigns and make data-driven decisions.
    • Generate regular reports to showcase key performance metrics and provide actionable insights for continuous improvement.

Qualifications:

  • Proven experience in managing successful growth marketing initiatives with a focus on driving revenue.
  • Strong leadership skills and experience in leading high-performing teams.
  • In-depth knowledge of marketing analytics, data-driven decision-making, and ROI analysis.
  • Excellent communication and interpersonal skills, with the ability to collaborate across departments.
  • Demonstrated success in developing and executing growth-focused marketing strategies.
  • In-depth knowledge of marketing analytics, data-driven decision-making, and ROI analysis.

Education/Experience:

  • Bachelor's degree in Marketing, Business, or a related field or equivalent work experience. Master's degree is a plus.
  • 5+ years of proven experience in a senior marketing role, preferably within the music software or related technology industry.

UA Salary Range:  California Salary Range = $135K - $165K

Base salary/hourly rate of pay will be based on the cost of labor for the city/state in which the new hire resides, at the time of hire.

UA offers competitive benefits:  Profit sharing, Medical/Dental/Vision, 401K Safe Harbor Contribution, Stock Options, Flexible time-off (PTO/Sick Leave/Company Holiday Time-off), etc.

UA Mission:  We exist to thrill and inspire music makers everywhere with timeless sound and impeccable craftsmanship, freeing the songs inside and allowing you to sound like the records you love. 

UA Vision:  In the future, music makers around the world will trust Universal Audio as a friend and creative partner, inspiring them to craft amazing records as naturally as playing their first instrument or singing their favorite song. The best home, project, and professional studios will feature most of the UA equipment from floor to ceiling — ranging from audio interfaces and guitar gear to microphones and software — all of it working together to deliver unrivaled sonics and operational symphony. Our customers will eagerly await each new UA product like a hit record or blockbuster movie, trusting that it may spark them to create the best music of their lives. In doing so, UA will become revered worldwide as the way that music is made.

Universal Audio is an equal employment opportunity employer. Our policy is not to discriminate against any applicant or employee based on race, color, religion, national origin, gender, age, sexual orientation, gender identity or expression, marital status, mental or physical disability, genetic information, or any other basis protected by applicable law. UA also prohibits harassment of applicants or employees based on these protected categories.

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