Hi, we’re Underdog!
We’re the fastest-growing sports gaming company ever.
We build innovative games and products for American sports fans.
Founded in 2020, our team built four of today’s most widely played fantasy games and recently launched our Underdog Sportsbook. We are the only sportsbook to ever launch on our own home grown technology, which allows us to build different and innovative experiences. We believe there’s so much more to be built for sports fans, and we’ll continue to win by building the best products and experiences for our customers.
The opportunity in front of us to become the biggest company in our space is massive; after all, we’re currently sitting in the fastest-growing consumer industry in the U.S. In just over two years, we reached a nearly $500 million valuation through some of the best investors in the game, including Mark Cuban, Kevin Durant, BlackRock, and SV Angel. We are many times larger now and our growth is not slowing down.
At Underdog, we believe that sports are for everyone and are building a tomorrow for every fan. Want to help create that future? Join us.
About the role and why it’s unique:
- The Senior Manager of Promotional Strategy will oversee all promotional activities, ensuring that our campaigns are effective, engaging, and aligned with our strategic goals.
- Develop and implement comprehensive promotional strategies that align with company goals and drive customer engagement and retention.
- Analyze the effectiveness of current promotional campaigns and propose enhancements.
- Refine KPI approaches to understand promotional spend ROI, leading the data team to measure, track, and report promotional KPIs focused on retention and reactivation.
- Continually test and improve the customer journey, identifying key inflection points from acquisition.
- Ensure clear communication and organization of promotional campaigns across departments, including Marketing, Partnerships, Brand, Social, Product Operations, and Leadership.
- Stay informed on industry trends and strategies to continually innovate promotional tactics to ensure the best customer experience for our customers.
- Create an informed view of competitive promotional spend with accompanying insights and recommendations.
Who you are:
- Minimum of 3+ years of experience in a management role overseeing a team and promotional spend in the gaming industry.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Experience with customer journey mapping and enhancing customer experiences through promotions.
- Proficiency in using marketing automation and CRM tools, particularly Optimove.
- Excellent organizational and communication skills, with the ability to collaborate across multiple departments.
- Proven track record of developing and executing successful promotional strategies.
- Deep understanding of the gambling industry and competitive landscape.
Even better if you have:
- In-depth knowledge of sports, culture, fantasy sports, and sports betting, with a focus on industry evolution since 2018.
- Expertise in leveraging emerging technologies, including AI and machine learning, to enhance promotional strategies and customer segmentation.
- Advanced data analytics skills, with proficiency in tools like SQL and Python.
- Proven experience in integrating promotional strategies into large-scale product roadmaps through project and product management.
Our target starting base salary range for this position is between $150,000 and $190,000, plus target equity. The starting base salary will depend on a number of factors including the candidate’s skills and experience, among other things.
What we can offer you:
- Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
- 16 weeks of fully paid parental leave
- A $500 home office allowance
- A connected virtual first culture with a highly engaged distributed workforce
- 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents
This position may require sports betting licensure based on certain state regulations.
Underdog is an equal opportunity employer and doesn't discriminate on the basis of creed, race, sexual orientation, gender, age, disability status, or any other defining characteristic.
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