Senior Director of B2B Marketing

UMA is a nonprofit healthcare educational institution with a national presence. Headquartered in Tampa, Florida and founded in 1994, UMA offers content-rich, interactive online programs as well as hands-on training at our Clearwater, Florida campus. 

• Medical (including prescription), Dental, Vision (UMA subsidized)
• FSA/HSA (Depending on Medical Plan chosen)
• $50,000 Life Insurance (UMA paid)
• Additional Voluntary Life Insurance (Team Member paid)
• Employee Assistance Program – EAP (UMA paid)
• Long Term Disability (UMA paid)
• Short Term Disability (Team Member paid)
• Supplemental Insurance such as Critical Illness, Accident, and Hospital (Team Member Paid)
• Paid Time Off – 15 days accrued in year 1, 9 holidays, and 1 day of Volunteering Time Off
• 401k (eligible upon completion of 90 days of employment and must be at least 21 years of age)
• Pet Insurance
• Identity Theft Protection

Purpose of the Position:

The Senior Director of B2B Marketing drives demand generation and cross-channel campaigns to support the institution’s workforce solutions mission and goals. This role leads strategic and tactical marketing efforts, including social media, paid search, email, and sales enablement. This role optimizes lead generation and brand awareness, ensuring the achievement of annual targets. It serves as a brand evangelist, fostering strong internal and external relationships.

What You’ll Do:

1. Strategic Leadership and Planning: Provide strategic leadership and vision for the B2B marketing practice, guiding the development and execution of marketing strategies that align with business objectives, customer journeys, and drive business growth. Collaborate with senior leadership to contribute to the development of strategic plans and objectives, driving overall business growth and success.
2. Marketing Execution: Oversee the development and execution of marketing efforts across the full customer journey, including digital, content, social media, distribution, email, paid, and events, ensuring alignment with client objectives and KPIs.
3. Client Engagement and Relationship Management: Lead client engagements, serving as the primary strategic advisor and driving the development of full-funnel marketing strategies, campaigns, and initiatives that deliver measurable results and exceed client expectations. Build and nurture strong, long-lasting client relationships, serving as a trusted partner and advisor to senior clients, and identifying opportunities for organic growth and account expansion.
4. Cross-Functional Collaboration: Provide strategic guidance and direction to cross-functional teams, including creative and production, to ensure seamless execution of strategic recommendations.
5. Performance Analysis: Monitor and analyze campaign performance and client metrics, providing insights and recommendations for optimization and improvement, and ensuring the achievement of client KPIs and ROI targets.
6. Innovation and Thought Leadership: Drive innovation and thought leadership within the B2B marketing practice, staying abreast of industry trends, emerging technologies, and best practices, and sharing insights with clients and internal teams.
7. Budget Authority and Financial Accountability: Create and manage comprehensive marketing budgets, ensuring optimal allocation of resources across various channels and initiatives. Monitor and control expenditures to stay within budgetary constraints while maximizing ROI. Make data-driven adjustments to budgets and goals as needed to respond to market changes and optimize outcomes. Provide detailed financial and performance reports to senior leadership, highlighting key insights and recommendations.
8. Lead with Care: Lead, coach, and develop team members, fostering a culture of wellness, recognition, and engagement. Meet regularly with direct reports in one-on-one and group settings to provide feedback and cultivate/maintain a positive work culture.
9. Perform other duties as assigned.

Career Level Expectations:

• Manages multiple larger teams or departments.
• Owns mid- to long-term (3-5 years) strategy, execution and operational direction, and directs activities that have significant impact to the achievement of results for the job function or business.
• Problems faced are frequently complex and undefined, and typically involve leading cross-functional teams to determine root causes.
• Requires ability to influence others to accept practices and approaches, and ability to communicate with and influence senior executive leadership.
• Desire for growth and professional development.

Required Skills/Experience:

• Bachelor’s degree and/or equivalent experience.
• 10+ years’ experience in an ad agency or internal marketing department.
• 8+ years’ experience in B2B marketing/marketing strategy.
• 8+ years’ experience leading people.
• 8+ years’ experience in digital marketing and cross-channel campaigns.
• Experience meeting revenue and margin goals by managing budget, including planning, preparing, controlling, monitoring and forecasting business unit’s direct and/or indirect budgets.
• Experience in demand generation and campaign management.
• Experience in healthcare and/or online education marketing, search engine optimization (SEO) and Search engine Marketing (SEM).
• Skills – negotiation, digital marketing acumen, account management, relationship building, strategic development, campaign development, Key Performance Indicators (KPI) reporting, marketing automation, email marketing best practice, and branding best practice.
• Ability to professionally communicate fluently in verbal and written English.
• Ability to support a diverse and inclusive work environment.

Preferred Requirements:

• Any advanced degree or equivalent experience, especially in marketing or management.
• Strong or advanced proficiency in any of the above required skills/experience.
• Proficiency in developing and articulating strategy and direction to internal and external stakeholders
• Digital Marketing Professional Certification (DMI), Google Analytics Individual Qualification (GAIQ), Professional Certified Marketer (PCM) in Digital Marketing, or related certification.
• Proficient in MS Office (Word, Excel, PowerPoint) and other business tools such as Microsoft Teams.
• Other skills – Hootsuite, HubSpot, Google Ads, project management, adaptability, technical knowledge, and analytical prowess.

Compliance: 

• Demonstrate knowledge of, and carefully follows all applicable state laws and rules, federal and state compliance requirements and regulations including those prescribed by the U.S. Department of Education, accrediting agencies, state regulations and internal policies and procedures.  
• Effectively communicate compliance requirements to other staff as appropriate and quickly escalate any compliance concerns to the Compliance department. 

Work Environment/Physical Demands:

• This is a full-time remote position, with occasional onsite travel required.
• Home office set up, quiet place to work, and ability to hard wire into high-speed internet connection.
• May require setup of computer equipment, accommodation consideration available upon request.
• Flexibility to work evenings and weekends, as needed.

OUR VALUES

Our institutional values are shaped and validated by our team members. They describe how we strive to operate and are the standards of behavior we look to embody. 

ACT WITH INTEGRITY

We operate honestly and ethically in an industry-compliant fashion. We are fair and trustworthy in our interactions with all we serve. Our team members, at all levels, lead by example and strive to do the right thing for our students and for each other. We are disciplined professionals who strive to be straightforward and dependable.

CHAMPION STUDENT OUTCOMES

We live by a strong commitment to our students and are passionate about preparing them for meaningful careers. We are deeply dedicated to ensuring students’ educational and career success. We excel at building our students’ confidence and empowering them to reach their full potential.

COMMIT TO TEAM MEMBER SUCCESS

We are committed to our team members’ success and to each other’s success. We strive to create an environment that attracts and retains the best talent while offering continuous learning, professional development and career growth opportunities. We recognize and reward our team members for their contributions to the organization and to our students.

PURSUE RESULTS WITH PURPOSE

We pursue results with a sense of urgency and purpose. We take responsibility for achieving ambitious, measurable results and hold each other accountable. We think strategically and critically, greet new ideas and challenges openly, and look for innovative solutions to challenges.

HAVE FUN. BUILD ENERGY

Enjoying what we do is central to achieving our goals. Building energy, having fun, being optimistic and creating a positive working environment are all critical to our success and that of our students. We strive to be inspired and to inspire others. We consistently show appreciation and celebrate our successes, both large and small.

WORK AS ONE

We believe that diverse, inclusive teams produce breakthrough results. We strive to build and maintain positive relationships with colleagues from all types of backgrounds by showing respect and humility when interacting with each other and resolving conflicts in a constructive manner. By working together, we win together - as one - ensuring that the goals of the company are the focal point of our efforts.

UMA will NEVER ask you to send money or ask you to provide bank account information in order for you to get reimbursed for tools to work. If you have been contacted by someone claiming to be from UMA about a job posting, you can always verify the position at https://workatuma.com/