Udacity is looking for a B2BContent Marketer to develop rich content assets that drive engagement with the buying committee at our target accounts. We are seeking a content marketer who specializes in both long- and short-form demand generation content. The ideal candidate thinks about how content marketing can drive brand presence through thought leadership and support pipeline goals across channels. This position will report into the Head of Content Marketing.
Generate and leverage high-converting content assets, including blog posts, case studies, emails, ebooks, video, sales collateral, website copy, events, and webinars
Research and write in-depth thought leadership pieces that engage the buying committee at our target accounts
Write in-depth blog posts, co-written with subject matter experts
Partner with Product Marketing to ensure that B2B content aligns with our messaging and targets the right buyer persona.
Collaborate with our PR team to develop compelling thought leadership content that our customers and prospects love
Create and manage calendar and approval process for all content initiatives
Leverage and repurpose all content to get maximum ROI
What we value:
3+ years of content marketing experience
Knowledge of how to engage a technical buying committee
Excellent writing and storytelling skills
Previous ABM experience (6sense, Demandbase or Terminus)
Expertise marketing to a technical audience
Data and results-driven mindset
Udacity's mission is to train the world’s workforce in the careers of the future. We partner with leading companies to learn how technology is transforming industries, then teach the critical tech skills that individuals need for new and better jobs, and companies are looking for in their workforce. With Nanodegree programs ranging from AI and Azure to Data Science, Robotic Process Automation, and Cybersecurity, our online training platform helps even the busiest learners prepare themselves for the most in-demand tech roles.
Udacity's unique learning model of real-world projects and experts and mentors available 24/7 enables an unprecedented degree of engagement with our students, and we are with them through every step of their learning journey—from the first moment a marketing team member might answer a question, to the penultimate moment when a career team member receives word that a graduate has gotten a new job. Always putting Students First guides us as we continue our mission to bring the highest quality learning possible, to as many learners as we can possibly reach.
Students First - Better Together - Entrepreneurial - Data Driven - Candid and Direct - Talent Obsessed
Udacity is committed to creating economic empowerment and a more diverse and equitable world. We have partnered with AT&T, Google, Lyft, Microsoft, Accenture and more to provide over 22,000 scholarships this year to those from communities under-represented in tech.
To ensure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, color, religion, sex, gender, gender identity or expression, sexual orientation, marital status, national origin, ancestry, disability, medical condition (including genetic information), age, veteran status or military status, denial of pregnancy disability leave or reasonable accommodation.