About Us

Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. We bring the joy of co-op to everything, from casual gaming to world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, where we bring everyone together to celebrate, learn, and grow their personal interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on LinkedIn, Twitter and on our Blog.

About the Role

You will be responsible for developing marketing campaigns in APAC that help us achieve our business goals of growth and retention of viewers and creators. You will work with multiple teams like Country Marketing leads, Content and partnership teams, Business Development, Creative, Data Science to build and execute these campaigns.

Your success means being able to create end-to-end strategy and execution across many partners. This will also require understanding the needs of creators and viewers, innovative , effective campaign design, and an understanding of measurable brand and growth metric improvements.

This role will report to the Senior Director, Marketing for Asia Pacific.

You Will:

  • You will work with a variety of teams in APAC and Global to develop campaigns and ensure the tactics ladder up to broader strategic goals in APAC
  • You will partner with the country marketing managers to develop localised campaigns to help achieve our business goals while delighting our consumers
  • You will work with our business development teams to develop co-marketing frameworks with Telcos and Wallets to help achieve our growth or commerce goals
  • You will create an integrated marketing road map for local content tentpoles and roll out of global tentpoles in APAC including the launch and continued engagement roadmap
  • Integrate new media and creative approaches to promote desired audience viewership
  • Report and improve campaign metrics and marketing channel attribution related to impact, use, throughput, effort, quality and risk
  • Demonstrate an understanding of the broader Twitch ecosystem and competitive landscape

You Have:

  • Created and executed strategy for content marketing campaigns against diverse audience segments to achieve measurable results
  • The ability to see problems and create a market-specific, communications solutions and the ability to partner with teams across departments and geos
  • Summarize campaign performance into digestible updates for marketing and executive leadership teams
  • Experience working on co-marketing programs with partners in APAC
  • Demonstrate comfort with ambiguity , adapt quickly to changing goals & objectives
  • A good understanding of consumer behaviour in APAC in gaming and broadly in the entertainment category
  • Passion and vision for supporting the Twitch community
  • 10+ years of marketing experience

Perks

  • Medical Insurance
  • Health Screenings
  • Life Insurance
  • Maternity & Parental Leave
  • Paid Time Off

We are an equal opportunity employer and value diversity at Twitch. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

 

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Voluntary Demographic Questions

Our mission at Twitch is to enable creators to make a living entertaining and educating their fans. We serve a diverse, global community and it's important that we have teams with a wide range of backgrounds, experiences and perspectives, in order to better serve our streamers and grow our business. All team members play a vital part in bringing our mission to life. At Twitch, we believe everyone has a role to play in creating an inclusive environment where everyone can thrive and grow.

In order to measure our effectiveness in recruiting a wide range of talent to Twitch, we invite all applicants to self-identify their gender, race and ethnicity, gender identity, sexual orientation, disability and military veteran status.  It’s our policy to provide equal employment opportunities to all applicants based solely on their qualifications. Your voluntary self-disclosures will be anonymized in reporting, and will not be used in any aspect of employment related decisions, nor shared with hiring managers. Declining to self-identify will not subject you to adverse treatment. Twitch does not discriminate on the basis of gender, gender identity or expression, sexual orientation, race/ethnicity, veteran or disability status, or any other protected group. 

Self-identification categories:

  • Gender: A person’s sex, as defined by their assigned sex at birth.
  • Gender Identity: A person's internal perception of their gender and how they label themselves (may or may not correspond to gender assigned at birth).
  • Race/Ethnicity: A person’s race (Asian, Black, Native American or Alaska Native, Native Hawaiian or Pacific Islander, White, Two or More Races) and whether they identify as Hispanic/Latinx.
  • Sexual Orientation: A person's sexual identity in relation to the gender to which they are attracted.
  • Disability: A person who has a physical or mental impairment which substantially, or occasionally, limits one or more of their major life activities. Learn more here. 
  • Military Service: A person who has spent time serving in any branch of the military (may be retired or active). Learn more here.

 

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