About Us:

Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. We bring the joy of co-op to everything, from casual gaming to world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, where we bring everyone together to celebrate, learn, and grow their personal interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on LinkedIn, Twitter and on our Blog.

About the Role:

As Sr. Audience Development Strategist, reporting to the Head of Programming, you will help test, measure and optimize new and evolving Multiplayer Entertainment content. We ask that you have a keen ability to analyze complex content performance and audience data and transform it into immediately relevant programming strategy and content optimization recommendations. We're looking for you to have experience growing audiences, optimizing distribution channels, and shaping creative development with data-driven insights.

You Will:

  • Track and measure the performance of priority content programs against viewership and engagement goals
  • Design strategic content tests and partner with content teams to run these tests
  • Use data-driven audience and content insights to inform content development and programming strategies
  • Establish a data-driven understanding of what categories, formats, and creative tactics make content successful on Twitch
  • Create content case studies highlighting effective content best practices
  • Work with the Content Insights team to set measurable goals, and construct the tables and dashboards to effectively track and measure content performance
  • Use insights to develop product and category specific content “Playbooks” 
  • Leverage the full depth of Twitch’s data tools and insights teams to understand each target audience segment
  • Identify important research projects to influence Twitch’s overall content business and partner with the Content Insights team to prioritize and implement these projects

You Have:

  • 5+ years working within a creative organization using data to shape programming strategy and grow audiences
  • Experience analyzing how content variables, target audiences, and distribution methods all affect content performance, and an ability to create recommendations that balance and optimize the three in parallel 
  • Experience with Data Analytics tools (e.g., Tableau), knowledge of digital media data sources (e.g., platform analytics, Tubular Labs), and an ability to edit/enhance SQL queries.
  • Experience visualizing data-driven insights for diverse audiences and in many forms (decks, docs, presentations, case studies)
  • Experience designing and maintaining content performance dashboards.
  • Knowledge of content discovery mechanisms (algorithms) and optimization levers within a digital media platform
  • Experience creating relationships across a growing and evolving organization with complex decision influences
  • Experience scoping and building processes and process enhancements

Bonus Points:

  • Experience with Tableau
  • Experience with live streaming or live broadcast content


  • Medical, Dental, Vision & Disability Insurance
  • 401(k)
  • Maternity & Parental Leave
  • Flexible PTO
  • Commuter Benefits
  • Amazon Employee Discount
  • Monthly Contribution & Discounts for Wellness Related Activities & Programs (e.g., gym memberships, off-site massages, etc.)


We are an equal opportunity employer and value diversity at Twitch. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. 

Apply for this Job

* Required

When autocomplete results are available use up and down arrows to review
+ Add Another Education

Voluntary Demographic Questions

Our mission at Twitch is to enable creators to make a living entertaining and educating their fans. We serve a diverse, global community and it's important that we have teams with a wide range of backgrounds, experiences and perspectives, in order to better serve our streamers and grow our business. All team members play a vital part in bringing our mission to life. At Twitch, we believe everyone has a role to play in creating an inclusive environment where everyone can thrive and grow.

In order to measure our effectiveness in recruiting a wide range of talent to Twitch, we invite all applicants to self-identify their gender, race and ethnicity, gender identity, sexual orientation, disability and military veteran status.  It’s our policy to provide equal employment opportunities to all applicants based solely on their qualifications. Your voluntary self-disclosures will be anonymized in reporting, and will not be used in any aspect of employment related decisions, nor shared with hiring managers. Declining to self-identify will not subject you to adverse treatment. Twitch does not discriminate on the basis of gender, gender identity or expression, sexual orientation, race/ethnicity, veteran or disability status, or any other protected group. 

Self-identification categories:

  • Gender: A person’s sex, as defined by their assigned sex at birth.
  • Gender Identity: A person's internal perception of their gender and how they label themselves (may or may not correspond to gender assigned at birth).
  • Race/Ethnicity: A person’s race (Asian, Black, Native American or Alaska Native, Native Hawaiian or Pacific Islander, White, Two or More Races) and whether they identify as Hispanic/Latinx.
  • Sexual Orientation: A person's sexual identity in relation to the gender to which they are attracted.
  • Disability: A person who has a physical or mental impairment which substantially, or occasionally, limits one or more of their major life activities. Learn more here. 
  • Military Service: A person who has spent time serving in any branch of the military (may be retired or active). Learn more here.


I identify my gender as

I identify my gender identity as

I consider myself a member of the LGBTQ+ community

Race and Ethnicity

Military Veteran Status

Disability Status