About Us

Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. We bring the joy of co-op to everything, from casual gaming to world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, where we bring everyone together to celebrate, learn, and grow their personal interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on LinkedIn, Twitter and on our Blog.

About the Role

Twitch is hiring our first Advertising Product Marketing team to join our headquarters in San Francisco. As part of the Advertising Sales organization, responsible for driving revenue from brands and agencies, you will report directly to our the Director of Advertising Product Marketing, who leads a team responsible for the ad product marketing strategy by quantifying customer needs and market opportunities to influence the product roadmap; improve product-market fit; guide adoption of our new ad products; and serve as the interface between product and sales teams. This team helps to define the product and create the feature positioning, messaging, go-to-market plan, and success metrics. 

You are both data-driven and can combine consumer, advertiser, market trends and related business models. You will support the full product lifecycle across inbound and outbound phases. Inbound product marketing responsibilities include foundational analysis to identify market needs, opportunity sizing, gathering deep feedback from partners, being the “voice of the advertiser” and running alpha and beta testing processes. Outbound product marketing responsibilities include leading launch planning including impact analyses, messaging and positioning.

You Will:

  • Guide product strategy bridging short-term execution and long-term vision
  • Identify opportunities and represent view of the market by conducting industry research, including deep quantitative, qualitative and competitive analysis
  • Analyze product performance, summarize customer feedback and advocate improvements
  • Quarterback go-to-market efforts globally to support quality, delivery and ranking launches
  • Manage comprehensive, diverse activities including betas, positioning, policy and product documentation
  • Embed yourself on the product team to develop and influence the product roadmap based on highest customer needs and insights
  • Manage internal partners to provide marketing programs and assets across multiple channels

You Have:

  • 4+ years of professional experience in a corporate or startup environment
  • Bachelor’s degree required; MBA in Marketing, Business, or related fields a plus
  • 2+ years in a marketing capacity at a technology company
  • Experience partnering with Product Management, PR, and senior executives
  • Data-driven analytical thinker: able to guide metrics and benchmarks to ensure improvement in process and results
  • Project management skills, with experience working with and building marketing strategy
  • Ability to prioritize multiple ambiguous deadlines and projects
  • Excellent team player with ability to maintain strong internal and external relationships

Perks

  • Medical, Dental, Vision & Disability Insurance
  • 401(k)
  • Maternity & Parental Leave
  • Flexible PTO
  • Commuter Benefits
  • Amazon Employee Discount
  • Monthly Contribution & Discounts for Wellness Related Activities & Programs (e.g., gym memberships, off-site massages, etc.)
  • Breakfast, Lunch & Dinner Served Daily
  • Free Snacks & Beverages

We are an equal opportunity employer and value diversity at Twitch. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Apply for this Job

* Required

  
  
When autocomplete results are available use up and down arrows to review
+ Add Another Education


Voluntary Demographic Questions

Our mission at Twitch is to enable creators to make a living entertaining and educating their fans. We serve a diverse, global community and it's important that we have teams with a wide range of backgrounds, experiences and perspectives, in order to better serve our streamers and grow our business. All team members play a vital part in bringing our mission to life. At Twitch, we believe everyone has a role to play in creating an inclusive environment where everyone can thrive and grow.

In order to measure our effectiveness in recruiting a wide range of talent to Twitch, we invite all applicants to self-identify their gender, race and ethnicity, gender identity, sexual orientation, disability and military veteran status.  It’s our policy to provide equal employment opportunities to all applicants based solely on their qualifications. Your voluntary self-disclosures will be anonymized in reporting, and will not be used in any aspect of employment related decisions, nor shared with hiring managers. Declining to self-identify will not subject you to adverse treatment. Twitch does not discriminate on the basis of gender, gender identity or expression, sexual orientation, race/ethnicity, veteran or disability status, or any other protected group. 

Self-identification categories:

  • Gender: a person’s sex, as defined by their assigned sex at birth.
  • Gender Identity: a person's internal perception of their gender and how they label themselves (may or may not correspond to gender assigned at birth).
  • Race/Ethnicity: a person’s race (Asian, Black, Native American or Alaska Native, Native Hawaiian or Pacific Islander, White, Two or More Races) and whether they identify as Hispanic/Latinx.
  • Sexual Orientation: a person's sexual identity in relation to the gender to which they are attracted.
  • Disability: a person who has a physical or mental impairment which substantially, or occasionally, limits one or more of their major life activities.
  • Military Service: a person who has spent time serving in any branch of the military (may be retired or active).

 

I identify my gender as



I identify my gender identity as








I consider myself a member of the LGBTQ+ community



Race and Ethnicity








Military Veteran Status




Disability Status