About Us

Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. We bring the joy of co-op to everything, from casual gaming to world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, where we bring everyone together to celebrate, learn, and grow their personal interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on LinkedIn, Twitter and on our Blog.

About the Role

Twitch is looking for an experienced marketer to join on to lead our marketing and communication efforts to our enthusiastic APAC audiences (creators, viewers, developers, and advertisers). You will create full funnel marketing campaigns including defining and geo-localization of corporate narratives and product messaging, content strategies, and events strategies. Reporting to the APAC Managing Director and dotted line into the CMO, you will have high visibility across HQ marketing, partner management, product, content, and business development teams. You are a consumer-focused professional with experience working in a diverse and tech-forward B2C and B2B marketing organizations with the ability to manage complex marketing channels / campaigns with multiple partners and team members.

You Will:

  • Build and drive marketing and communication strategies to Twitch APAC audiences including the management and use of earned (PR), shared (social, influencers), owned (email, on-Twitch, blog), and paid (digital and offline) media
  • Develop relationships between Twitch and its APAC creators and viewers to better understand their needs, motivations, challenges, and aspirations that translates to relevant marketing strategy, narratives, and execution plans
  • Develop marketing positioning and narratives, whether geo-localized or unique to APAC, that brings together content and product features that best addresses Twitch's needs while staying on brand
  • Work with essential marketing, product, content, and partner management to promote the Twitch brand in APAC
  • Build campaign strategy and implement GTM plans that ladders up to overall brand and audience narratives; engage with internal creative, channel, and analytics team to ensure execution and delivery of results
  • Create reports and review campaign performance and return on investment
  • Manage third-party PR, creative, social, and media agencies as needed

You Have:

  • 8+ years of experience in marketing, communications, product marketing, content marketing, and campaign execution
  • Experience working with consumer brands that have global audiences and global impact with HQ in the US
  • Experience working as an individual contributor and managing multi functional marketing teams of varying levels and size
  • A love of insights and data and can develop and understand how to target and message key audiences across traditional, new and emerging media
  • Strategic and analytical capabilities
  • Ability to prioritize and ability to adapt to a fast moving environment
  • Ability to build and maintain strong internal and external relationships
  • A creative, inspiring and growth mindset
  • An enthusiastic personality; a passion for creating and a love for games and pop culture
  • Bachelor’s degree required; MBA in Marketing, Business, or related fields a plus

Perks

  • Medical Insurance
  • Health Screenings
  • Life Insurance
  • Maternity & Parental Leave
  • Paid Time Off

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Voluntary Demographic Questions

Our mission at Twitch is to enable creators to make a living entertaining and educating their fans. We serve a diverse, global community and it's important that we have teams with a wide range of backgrounds, experiences and perspectives, in order to better serve our streamers and grow our business. All team members play a vital part in bringing our mission to life. At Twitch, we believe everyone has a role to play in creating an inclusive environment where everyone can thrive and grow.

In order to measure our effectiveness in recruiting a wide range of talent to Twitch, we invite all applicants to self-identify their gender, race and ethnicity, gender identity, sexual orientation, disability and military veteran status.  It’s our policy to provide equal employment opportunities to all applicants based solely on their qualifications. Your voluntary self-disclosures will be anonymized in reporting, and will not be used in any aspect of employment related decisions, nor shared with hiring managers. Declining to self-identify will not subject you to adverse treatment. Twitch does not discriminate on the basis of gender, gender identity or expression, sexual orientation, race/ethnicity, veteran or disability status, or any other protected group. 

Self-identification categories:

  • Gender: a person’s sex, as defined by their assigned sex at birth.
  • Gender Identity: a person's internal perception of their gender and how they label themselves (may or may not correspond to gender assigned at birth).
  • Race/Ethnicity: a person’s race (Asian, Black, Native American or Alaska Native, Native Hawaiian or Pacific Islander, White, Two or More Races) and whether they identify as Hispanic/Latinx.
  • Sexual Orientation: a person's sexual identity in relation to the gender to which they are attracted.
  • Disability: a person who has a physical or mental impairment which substantially, or occasionally, limits one or more of their major life activities.
  • Military Service: a person who has spent time serving in any branch of the military (may be retired or active).

 

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