About Us

Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. We bring the joy of co-op to everything, from casual gaming to world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, where we bring everyone together to celebrate, learn, and grow their personal interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on LinkedIn, Twitter and on our Blog.

About the Role

Team Summary

The Advertiser Marketing team supports the Advertising Sales team. Through integration of strategy, research, and B2B event projects. The Advertiser Marketing team’s goal is to develop the Twitch brand from a B2B viewpoint increasing market share to gather revenue. Responsibilities of this team include Communications, B2B Events, Research, Case Study Development, Ad Product Packaging and Post-Sales Programming.

This is an exciting new role for Twitch in Asia with the opportunity to build a team within the Ad Sales organization. You will report directly to the VP of Global Sales Marketing who is located in San Francisco.

About You

You have experience developing B2B strategy, increasing brand awareness, affinity, and equity, plus experience with creative development. You can create targeted company and solution narratives; and be experienced in the development of all forms of media to engage customers, partners, press and industry specialists. We are searching for someone who will seek to champion our service and audience while thriving in a collaborative environment.

Creativity is essential, with demonstrated ability to use video, infographics, articles, copy, and presentations to reach potential and existing advertisers.

You Will:

  • Express the value proposition and benefits of Twitch’s ad products, solutions, audience and use this knowledge to ensure that solutions addressed exceed the needs of our advertising clients.
  • You’ll develop positioning and messaging, go-to-market strategy, and competitive analysis.
  • Translate audience insights into applicable pitches and stories used to develop unique vertical strategies to build upon client business goals within the digital media space. This provides a steady stream of items for the sales team to draw from for use during the sales cycle.
  • Regionalize ad product packages relevant to APAC countries.
  • Execute Twitch Advertising sponsored events which includes scoping and on-boarding vendors as part of the event activation and be the main contact as it pertains to all sponsorship elements.
  • Help with database management for advertising clients as it pertains to external communication

You Have:

  • 10+ years experience in marketing digital media products with experience in how marketing is used by a sales organization.
  • Manage the monthly marketing budget to support Advertiser Marketing plans.
  • Moderate design skills to handle changing graphics in Photoshop and sense to design clean and functional slides on PowerPoint.
  • Strong ability to interpret data and acting on results. Working knowledge of CRM metrics including, lead generation, customer acquisition, LTV, and engagement metrics
  • Knowledge of the digital advertising industry
  • Moderate event planning experience
  • Experience with PowerPoint, Adobe Creative Suite, Global WebIndex, comScore and Nielsen products

Bonus Points

  • You have a gaming and advertising background
  • Can put together media plans

Perks

  • Medical Insurance
  • Health Screenings
  • Life Insurance
  • Maternity & Parental Leave
  • Paid Time Of

We are an equal opportunity employer and value diversity at Twitch. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

 

Apply for this Job

* Required

  
  
When autocomplete results are available use up and down arrows to review
+ Add Another Education


Voluntary Demographic Questions

Our mission at Twitch is to enable creators to make a living entertaining and educating their fans. We serve a diverse, global community and it's important that we have teams with a wide range of backgrounds, experiences and perspectives, in order to better serve our streamers and grow our business. All team members play a vital part in bringing our mission to life. At Twitch, we believe everyone has a role to play in creating an inclusive environment where everyone can thrive and grow.

In order to measure our effectiveness in recruiting a wide range of talent to Twitch, we invite all applicants to self-identify their gender, race and ethnicity, gender identity, sexual orientation, disability and military veteran status.  It’s our policy to provide equal employment opportunities to all applicants based solely on their qualifications. Your voluntary self-disclosures will be anonymized in reporting, and will not be used in any aspect of employment related decisions, nor shared with hiring managers. Declining to self-identify will not subject you to adverse treatment. Twitch does not discriminate on the basis of gender, gender identity or expression, sexual orientation, race/ethnicity, veteran or disability status, or any other protected group. 

Self-identification categories:

  • Gender: a person’s sex, as defined by their assigned sex at birth.
  • Gender Identity: a person's internal perception of their gender and how they label themselves (may or may not correspond to gender assigned at birth).
  • Race/Ethnicity: a person’s race (Asian, Black, Native American or Alaska Native, Native Hawaiian or Pacific Islander, White, Two or More Races) and whether they identify as Hispanic/Latinx.
  • Sexual Orientation: a person's sexual identity in relation to the gender to which they are attracted.
  • Disability: a person who has a physical or mental impairment which substantially, or occasionally, limits one or more of their major life activities.
  • Military Service: a person who has spent time serving in any branch of the military (may be retired or active).

 

I identify my gender as



I identify my gender identity as








I consider myself a member of the LGBTQ+ community



Race and Ethnicity








Military Veteran Status




Disability Status