About Us

Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. We bring the joy of co-op to everything, from casual gaming to world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, where we bring everyone together to celebrate, learn, and grow their personal interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on LinkedIn, Twitter and on our Blog.

About the Role

Twitch is seeking an experienced Brand Marketing Manager to serve as its brand steward. You will champion the Twitch brand, managing day-to-day planning and execution for brand marketing campaigns while also developing and enforcing brand guidelines. Reporting to the Head of Brand, you will work closely with partners across marketing, product, content, business development, and sales, consulting on brand best practices and being our brand's cheerleader internally. You are a motivated, enthusiastic learner with a strategic mind and strong communication skills. You're an experienced brand marketer who is comfortable managing complex marketing channels / campaigns with multiple partners.

You Will:

  • Proudly serve as the guardian and champion of the Twitch brand
  • Lead day-to-day management of integrated brand marketing campaigns, from weighing in on strategy to delivering assets -- on time and on budget
  • Partner closely with the internal Creative Team and oversee external agency partners
  • Lead efforts to build upon existing brand guidelines, identifying and addressing strategic and executional gaps
  • Vet all brand permissions requests globally through a strategic lens to ensure Twitch brand standards are upheld and protected
  • Introduce and maintain clear processes and toolkits, enabling seamless intake and review of brand-related requests
  • Become an expert on Twitch’s brand architecture, partnering with Product Marketing to advise on naming and branding decisions for new products and services 
  • Drive efforts to infuse Twitch’s brand identity and values internally, identifying opportunities to reinforce our brand narrative and mission among employees
  • Find opportunities across Twitch’s internal and external efforts to make the brand more cohesive, aligned, and user centric

You Have:

  • 5+ years of experience and expertise in brand strategy, brand marketing, and creative execution
  • Experience working with consumer brands that have global impact (and experience working with digital communities is a plus)
  • Strong communication skills -- presentations, written, and verbal
  • Ability to prioritize and multitask; ability to adapt to a fast moving environment
  • Highly organized with experience creating and implementing processes; project management skills
  • Excellent team player with ability to maintain strong internal and external relationships
  • Bachelor’s degree required


  • Medical, Dental, Vision & Disability Insurance
  • 401(k)
  • Maternity & Parental Leave
  • Flexible PTO
  • Commuter Benefits
  • Amazon Employee Discount
  • Monthly Contribution & Discounts for Wellness Related Activities & Programs (e.g., gym memberships, off-site massages.)
  • Breakfast, Lunch & Dinner Served Daily
  • Free Snacks & Beverages

We are an equal opportunity employer and value diversity at Twitch. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. 

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Voluntary Demographic Questions

Our mission at Twitch is to enable creators to make a living entertaining and educating their fans. We serve a diverse, global community and it's important that we have teams with a wide range of backgrounds, experiences and perspectives, in order to better serve our streamers and grow our business. All team members play a vital part in bringing our mission to life. At Twitch, we believe everyone has a role to play in creating an inclusive environment where everyone can thrive and grow.

In order to measure our effectiveness in recruiting a wide range of talent to Twitch, we invite all applicants to self-identify their gender, race and ethnicity, gender identity, sexual orientation, disability and military veteran status.  It’s our policy to provide equal employment opportunities to all applicants based solely on their qualifications. Your voluntary self-disclosures will be anonymized in reporting, and will not be used in any aspect of employment related decisions, nor shared with hiring managers. Declining to self-identify will not subject you to adverse treatment. Twitch does not discriminate on the basis of gender, gender identity or expression, sexual orientation, race/ethnicity, veteran or disability status, or any other protected group. 

Self-identification categories:

  • Gender: a person’s sex, as defined by their assigned sex at birth.
  • Gender Identity: a person's internal perception of their gender and how they label themselves (may or may not correspond to gender assigned at birth).
  • Race/Ethnicity: a person’s race (Asian, Black, Native American or Alaska Native, Native Hawaiian or Pacific Islander, White, Two or More Races) and whether they identify as Hispanic/Latinx.
  • Sexual Orientation: a person's sexual identity in relation to the gender to which they are attracted.
  • Disability: a person who has a physical or mental impairment which substantially, or occasionally, limits one or more of their major life activities.
  • Military Service: a person who has spent time serving in any branch of the military (may be retired or active).


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