About Twitch

Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. We bring the joy of co-op to everything, from casual gaming to world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, where we bring everyone together to celebrate, learn, and grow their personal interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on LinkedIn, Twitter and on our Blog.

About the Position 

As a Performance Marketing Manager on the Twitch Growth Marketing team, you’ll play a critical role in the acquisition and reactivation of Twitch users across mobile app and mobile web channels. This role will focus primarily on buying on Social channels including FB, Twitter, and Snapchat where you will be tasked with driving high-value traffic to Twitch in line with our business KPIs . You will work cross-functionally with team members from Analytics, Brand Strategy, Data Science/Business Intelligence, and Growth to build and execute campaigns. Success in this role means being able to drive end-to-end strategy and execution across many stakeholders in a fast-paced environment. This will also require understanding best practices in fraud tracking, the creation of analytical testing frameworks, and campaign optimization. This role is the ideal opportunity for performance marketers who enjoy working in a dynamic and collaborative environment, where there efforts can have a lasting impact on the business.

Responsibilities

  • Define and run the user acquisition and retargeting strategy for mobile app and mobile web campaigns
  • Optimize the acquisition and retargeting budgets in channels you manage and deliver efficient return on investment
  • Responsible for implementing campaigns, adjusting bids, and monitoring performance
  • Drive growth in our performance marketing channels by efficiently scaling conversion volume through testing and optimizations
  • Develop reporting structure for performance marketing channels
  • Work closely with the marketing team to identify the best value proposition for the advertising campaigns and optimize various stages of the conversion funnel on the campaigns that you run
  • Work closely with the creative team to create marketing assets

Requirements 

  • Minimum of 5 years of hands-on experience in acquisition marketing to consumers, including display advertising, native, and social media
  • Strong understanding of performance marketing channels and experience optimizing campaigns by relevant KPIs such as CTR, CPA, etc.
  • Experience working with attribution providers, and DMPs
  • Analytical mindset and creative thinker to strategize and execute on A/B tests within campaigns
  • Comfortable working cross-functionally with Engineering and Product
  • Great communication skills. You are capable of translating your data-driven insights into actionable recommendations
  • Passion for exploring and testing new performance marketing channels
  • Experienced in managing vendor relationships and negotiating contracts

Bonus Points

  • Twitch User
  • Gaming industry experience
  • Agency experience

Perks

  • Medical, Dental, Vision & Disability Insurance
  • 401(k)
  • Maternity & Parental Leave
  • Flexible PTO
  • Commuter Benefits
  • Amazon Employee Discount
  • Monthly Contribution & Discounts for Wellness Related Activities & Programs (e.g., gym memberships, off-site massages, etc.)
  • Breakfast, Lunch & Dinner Served Daily
  • Free Snacks & Beverages 

 

We are an equal opportunity employer and value diversity at Twitch. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. 

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Voluntary Demographic Questions

Our mission at Twitch is to enable creators to make a living entertaining and educating their fans. We serve a diverse, global community and it's important that we have teams with a wide range of backgrounds, experiences and perspectives, in order to better serve our streamers and grow our business. All team members play a vital part in bringing our mission to life. At Twitch, we believe everyone has a role to play in creating an inclusive environment where everyone can thrive and grow.

In order to measure our effectiveness in recruiting a wide range of talent to Twitch, we invite all applicants to self-identify their gender, race and ethnicity, gender identity, sexual orientation, disability and military veteran status.  It’s our policy to provide equal employment opportunities to all applicants based solely on their qualifications. Your voluntary self-disclosures will be anonymized in reporting, and will not be used in any aspect of employment related decisions, nor shared with hiring managers. Declining to self-identify will not subject you to adverse treatment. Twitch does not discriminate on the basis of gender, gender identity or expression, sexual orientation, race/ethnicity, veteran or disability status, or any other protected group. 

Self-identification categories:

  • Gender: a person’s sex, as defined by their assigned sex at birth.
  • Gender Identity: a person's internal perception of their gender and how they label themselves (may or may not correspond to gender assigned at birth).
  • Race/Ethnicity: a person’s race (Asian, Black, Native American or Alaska Native, Native Hawaiian or Pacific Islander, White, Two or More Races) and whether they identify as Hispanic/Latinx.
  • Sexual Orientation: a person's sexual identity in relation to the gender to which they are attracted.
  • Disability: a person who has a physical or mental impairment which substantially, or occasionally, limits one or more of their major life activities.
  • Military Service: a person who has spent time serving in any branch of the military (may be retired or active).

 

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