About Twitch

Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. We bring the joy of co-op to everything, from casual gaming to world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, where we bring everyone together to celebrate, learn, and grow their personal interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on LinkedIn, Twitter and on our Blog.

About the Position 

The Consumer Communications Director will be responsible for building narratives, campaigns, and stories that promote an understanding of and interest in Twitch and our community. 

You’ll work closely with a number of teams internally including partnerships, marketing, and content to promote who and what is streaming on Twitch; as well as product marketing and product management to develop strategic and creative plans to launch new features, communicate updates, and keep our communities informed on the benefits of what we’re building.

Responsibilities

  • Develop and execute consumer media strategies for creators and content categories including gaming, music, and traditional sports
  • Lead communications for Twitch’s annual community event in North America, TwitchCon 
  • Identify opportunities to engage creators and viewers around current events or other company, cultural or industry moments
  • Establish a deep understanding of Twitch’s products and develop stories that translate those concepts to broad consumer audiences
  • Develop and nurture relationships with key lifestyle, culture, and gaming reporters
  • Act as a trusted, strategic thought partner to peers and executives
  • Craft the foundational materials needed to deliver compelling, consistent narratives
  • Help to manage company response for crisis and emerging issues, working across Twitch to craft messaging and respond quickly and effectively 
  • Identify and support executive speaking opportunities
  • Manage US agency partner

Requirements 

  • 8+ years of experience in public relations or journalism, including experience working in-house 
  • Strong, established relationships with a broad range of media and outlets
  • Experience working closely with high-level executives
  • Experience managing PR agencies or teams
  • Excellent written and oral communication skills and comfort acting as a company spokesperson
  • Ability to exercise sound business judgment in fast-paced, changing, and sometimes ambiguous situations and environments
  • Enthusiasm for Twitch and our community

Bonus Points

  • Experience in entertainment, media or user-generated content businesses
  • Experience supporting large-scale company events

Perks

  • Medical, Dental, Vision & Disability Insurance
  • 401(k)
  • Maternity & Parental Leave
  • Flexible PTO
  • Commuter Benefits
  • Amazon Employee Discount
  • Monthly Contribution & Discounts for Wellness Related Activities & Programs (e.g., gym memberships, off-site massages, etc.)
  • Breakfast, Lunch & Dinner Served Daily
  • Free Snacks & Beverages

We are an equal opportunity employer and value diversity at Twitch. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. 

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Voluntary Demographic Questions

Our mission at Twitch is to enable creators to make a living entertaining and educating their fans. We serve a diverse, global community and it's important that we have teams with a wide range of backgrounds, experiences and perspectives, in order to better serve our streamers and grow our business. All team members play a vital part in bringing our mission to life. At Twitch, we believe everyone has a role to play in creating an inclusive environment where everyone can thrive and grow.

In order to measure our effectiveness in recruiting a wide range of talent to Twitch, we invite all applicants to self-identify their gender, race and ethnicity, gender identity, sexual orientation, disability and military veteran status.  It’s our policy to provide equal employment opportunities to all applicants based solely on their qualifications. Your voluntary self-disclosures will be anonymized in reporting, and will not be used in any aspect of employment related decisions, nor shared with hiring managers. Declining to self-identify will not subject you to adverse treatment. Twitch does not discriminate on the basis of gender, gender identity or expression, sexual orientation, race/ethnicity, veteran or disability status, or any other protected group. 

Self-identification categories:

  • Gender: a person’s sex, as defined by their assigned sex at birth.
  • Gender Identity: a person's internal perception of their gender and how they label themselves (may or may not correspond to gender assigned at birth).
  • Race/Ethnicity: a person’s race (Asian, Black, Native American or Alaska Native, Native Hawaiian or Pacific Islander, White, Two or More Races) and whether they identify as Hispanic/Latinx.
  • Sexual Orientation: a person's sexual identity in relation to the gender to which they are attracted.
  • Disability: a person who has a physical or mental impairment which substantially, or occasionally, limits one or more of their major life activities.
  • Military Service: a person who has spent time serving in any branch of the military (may be retired or active).

 

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