We are looking for a Global Marketing Program Manager to be responsible for planning, developing, and executing on marketing programs and activities for our organization. The ideal candidate will have a strong blend of technical expertise in molecular biology and life science tools, along with professional and/or educational experience in NGS and Genomics. Candidates should have strong experience in a strategic or tactical marketing role and demonstrate experience working cross-functionally in a matrix organization.

The Global Marketing Program Manager will coordinate multiple projects to be sure that they are benefiting each other and aligning with overall business goals. You will be tasked with developing marketing campaigns and programs to support the organization's strategic direction, as well as creating and managing long-term goals. You will also be in charge of developing budgets and operating plans for programs and writing marketing program proposals.

What You’ll Be Doing:

Marketing Program Manager Duties and Responsibilities:

  • Develop strategic, multi-channel integrated marketing plans for areas of responsibility, leveraging customer segmentation, competitor analysis, business trends, market opportunities, and timeline planning of marketing tactical programs
  • In partnership with product management, guide the development of copy and creative content for NGS and Genomics markets, positioning products for research while conveying strong value propositions and clear product differentiation
  • Collaborate and ensure alignment of marketing plans among Product Management, Regional Market Development Partners, Commercial Leaders, and other stakeholders
  • Develop and execute engaging marketing campaigns to achieve measurable results for new and/or existing products
  • Successfully engage with advertising agencies and internal design team to deliver high-quality assets, including, but not limited to, creative direction and content for print and digital collateral, PR, social media, customer-facing presentations, global tradeshow properties, and promotional materials
  • Maintain knowledge of the trends and competitive activity relevant to NGS and Genomics markets, or other assigned markets
  • Partner with Product Management and Regional Marketing Managers to develop and deliver sales training, support and enablement materials
  • Manage marketing budgets and optimize the promotional mix on campaigns to achieve a high return on investment
  • Interact with varying levels of internal and external personnel including direct customer communication, KOL engagement and management
  • Lead and mentor project staff and team members
  • Set objectives to maximize ROI
  • Prepare and present progress and reports to program stakeholders
  • Assist team members when needed to accomplish team goals 

What You’ll Bring to the Team

Marketing Program Manager Requirements and Qualifications:

  • Bachelor’s degree (BS/BA) in Life Sciences required
  • 2+ years’ experience in Biopharmaceutical market development
  • 2+ years previous experience in marketing management or program management administration
  • Proficient computer skills, Microsoft Office Suite and/or Gsuite; working knowledge of program/project management software (e.g., Smartsheet, MS Project)
  • Knowledgeable in program management methodology and techniques; performance evaluation and change management principles
  • Experienced at compiling and following budgets
  • Excellent verbal and written communication skills
  • Able to multi-task, prioritize, and manage time effectively

 Preferred Qualifications:

  • MBA
  • MS/PhD

This role will be based in San Francisco or Carlsbad.

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