Because you belong at Twilio

The Who, What, Where and Why

We are searching for a VP of Product Marketing to lead the team responsible for the messaging and positioning for our outstanding customer engagement platform, powering brands like Lyft, Morgan Stanley and Nordstrom. This team sits at the interface between sales and product management and is tasked with ensuring that Twilio is consistently viewed as the most relevant brand in the market.

Who?

We don’t have hard and fast requirements - everyone is different. We are looking for you to self-assess whether you have these four core attributes of a great marketing leader:

  • People leadership: How you encourage your team and influence your peers is essential -  tell us your stories, how you’ve built and motivated teams to accomplish big tasks. You know that success comes from consistently reinforcing strong product marketing fundamentals with your team.

  • Product Curiosity:  You relish working with product teams to evaluate the competitive landscape, unlock new markets and position your company to win.

  • Creativity: What's the last product you’ve marketed? How have you made a company and its products relevant to the intended audience and the market at-large.

  • Metrics: Everything we do is grounded in metrics. Having a decent understanding of the developer journey as well as pipeline dynamics will be critical to your success in this role.  You will be driven not by simple quantity of assets produced, but by the impact of those assets. You know how to measure and evaluate metrics around traffic and lead generation impact, along with asset usage by the Sales team.

Bonus points:

  • Familiarity with communications technologies and how they work. You understand VoIP, WebRTC, Messaging, solutions such as IVR and contact center, and how to provide great quality communication experiences.

  • Developer targeted cloud services & technologies

  • You've worked in enterprise software and with technology products that have targeted enterprises via direct, online, and channel strategies.

  • You have extensive experience working with large enterprise sales teams.

  • You can build a Twilio app yourself.

What?

Twilio needs to differentiate itself with concise and memorable positioning across all channels - website, content, events, etc. Hence we're looking for a good storyteller who can hold the room and would consider themself a strong cross functional operator.

  • Be bold: Developer Success is Twilio’s #1 value and the product team is constantly releasing new solutions to empower developers to build the exact experience they want.  Own bringing these new products to market both internally through enablement as well as externally through online, press and analyst channels.

  • Wear the customer's shoes:  As a platform company, it is important that Twilio gives customers the tools to envision what their ideal state of communications could be.  Product marketing is in charge of bringing programs to our customers that help them picture Twilio across multiple products in their own world and context - be it sales, service, marketing or IT.

  • Be inclusive: The Twilio product marketing team is growing.  As the leader of this team, you will need to identify the ideal team structure, career paths and goals in a highly dynamic environment.

  • Ruthlessly prioritize:  You and your team will be coordinating some of the biggest efforts across the company

Why?

This team is defining the next chapter of customer engagement through storytelling and compelling insights.

We are empowering developers globally with modern communication in order to build better engagement channels.  Twilio is truly outstanding; we are a company committed to your growth, your learning, your development, and your entire employee experience. We only win when our employees succeed and we're dedicated to helping you develop your strengths.  We have a cultural foundation built on diversity, inclusion and innovation.

Where?

We employ diverse talent from all over the world and we believe phenomenal work can be done anywhere.  Globally we offer benefits and perks to support the physical, financial, and emotional well being of you and your loved ones. No matter where you are based, you will experience a company that believes in small teams for maximum impact; seeks well-rounded talent to ensure a full perspective on our customers’ experience,  understands that this is a marathon, not a sprint; that continuously and purposefully builds an inclusive environment that empowers everyone to do their best work and be the best version of themselves.

About Us

Millions of developers around the world have used Twilio to unlock the magic of communications to improve any human experience. Twilio has democratized communications channels like voice, text, chat, video and email by virtualizing the global communications infrastructure through APIs that are simple enough for any developer to use, yet robust enough to power the world’s most sophisticated applications. By making communications a part of every software developer’s toolkit, Twilio is enabling innovators across every industry — from emerging leaders to the largest organizations — to reinvent how companies engage with their customers.

 

In accordance with applicable law, the following represents Twilio's reasonable estimate of the range of possible compensation for this role if hired in Colorado. Please note that this information is provided for those hired in Colorado only, and this role is open to candidates outside of Colorado as well. 

Salary: $240-260k

Non-Sales: Additionally, this role is eligible to participate in Twilio's equity plan.

An overview of Twilio’s benefits offered is listed below:

Twilio is committed to delivering a comprehensive benefits program that provides support needed for you and your loved ones. It’s likely that you don’t think about benefits every day; however, they are an important component of your total compensation, and we want you to understand the options available to you so that you can make the most of your benefit dollars.  At the time of this posting, this role is eligible to participate in the following benefits, which Twilio reserves the right to modify at any time for any reason in accordance with applicable law:

Healthcare Insurance and Leave

  • Prescription Drug
  • Dental
  • Vision 
  • Flexible Spending and Health Savings Accounts
  • Leave programs for all of life’s moments: maternity, parental/bonding, as well medical leave to care for yourself or a loved one

Financial Benefits

  • Short and Long Term Disability Insurance
  • Life and Accidental Death & Dismemberment Insurance
  • 401(k) Retirement Savings Plan with a match

Reimbursement Programs & Stipends

  • $65 per month work-from-home stipend
  • Up to $50 per month for wellness expenses and activities
  • Up to $30 per month to use towards books/eBooks 

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Twilio is proud to be an equal opportunity employer

Twilio is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.

Twilio is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accomodations@twilio.com

 

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Twilio invites you to self-identify your personal demographic information to help continue our mission to foster inclusivity and diversity in our workplace. In keeping with the Twilio Magic, our values set the foundation for how we act, how we make decisions and how we win. These values shape our work culture and demonstrate our dedication to ensuring everyone is welcomed and supported. We invite you to self-identify your gender, race and ethnicity, sexual orientation, gender identity, and veteran status. Completing this survey is voluntary and you may select “Decline to Disclose”, but we hope you choose to participate.

Your responses to this survey will also help Twilio live up to our commitment to build inclusive teams that reflect the communities we serve. Responding is completely optional and voluntary and does not affect your standing as a candidate.  Whatever your decision, it will not be used for the purposes of any employment decision. However, we do hope that you will participate because your responses help us measure the effectiveness of our outreach and recruitment. Any information you do provide is anonymized and stored separately from your application in a confidential file, and the information cannot be viewed by your interview team or hiring manager at any time.

We hope you will join us in our commitment and enthusiasm for making Twilio a place where everyone belongs!

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