Because you belong at Twilio

The Who, What, Where and Why

We are searching for a VP of Product Marketing to lead the team in charge of messaging and positioning for Twilio’s world-class customer engagement platform, powering world-class brands like Lyft, Morgan Stanley and Nordstrom. This team sits at the interface between sales and product management and is tasked with ensuring that Twilio is consistently viewed as the most relevant brand in the market.


We don’t have hard and fast requirements - everyone is different. We are looking for you to self-assess whether you have the five core attributes of a great marketing leader:

  • People leadership: How you inspire your team and influence your peers is critical for this role. We’d love to hear examples of how you’ve built and motivated teams to accomplish big tasks. You know that success comes from consistently reinforcing strong product marketing fundamentals with your team.
  • Creativity: Tell us a story of the last product you’ve marketed. We’d love to know how you’ve made a company and its products relevant to the intended audience and the market at-large.
  • Content: Show us what content you love and what makes it so great. We’d love to see your content chops – whether that’s copy, visuals, demos, or something else that grabs people.
  • Metrics: Everything we do at Twilio is grounded in metrics. Having a solid understanding of the developer journey as well as pipeline dynamics will be critical to your success in this role.  You will be driven not by simple quantity of assets produced, but by the impact of those assets. You know how to measure and evaluate metrics around traffic and lead generation impact, along with asset usage by the Sales team.
  • Program Management: You and your team will be coordinating some of the biggest efforts across the company. We’d love to learn how you’ve aligned your plans and managed cross-functional projects.

Bonus points:

  • You've worked with communications before and know how they work. You understand VoIP, WebRTC, Messaging, solutions such as IVR and contact center, and how to provide great quality communication experiences.
  • You've worked with technology products that have targeted developers with cloud-based services.
  • You've worked in enterprise software and with technology products that have targeted enterprises via direct, online, and channel strategies.
  • You have extensive experience working with large enterprise sales teams.
  • You have a solid understanding of Twilio's value prop and the apps that have already been built. You can build a Twilio app yourself.


  • Messaging & Positioning: It is critical that Twilio differentiate itself against the competition with crisp and memorable positioning across all channels - website, content, events, etc.
  • Product Launches: Developer Success is Twilio’s #1 value and the product team is constantly releasing new products to empower developers to create the exact experience they want.  Product marketing at Twilio is responsible for bringing these new products to market both internally through enablement as well as externally through online, press and analyst channels.
  • Solution Marketing:  As a platform company, it is important that Twilio gives customers the tools to envision what their ideal state of communications could be.  Product marketing is in charge of bringing programs to our customers that help them picture Twilio across multiple products in their own world and context - be it sales, service, marketing or IT.
  • Scaling the Team: The Twilio product marketing team is growing.  As the leader of this team, you will need to identify the ideal team structure, career paths and goals in a highly dynamic environment.


The product marketing team at Twilio is responsible for defining the next chapter of customer engagement through world-class messaging and positioning, storytelling, and competitive insights.

Twilio is a company that is empowering the world’s developers with modern communication in order to build better applications. Twilio is truly unique; we are a company committed to your growth, your learning, your development, and your entire employee experience. We only win when our employees succeed and we're dedicated to helping you develop your strengths. We invest in weeks dedicated to tackling hard problems and creating your own ideas. We have a cultural foundation built on diversity, inclusion, and innovation and we want you and your ideas to thrive at Twilio.


This position will be located in our office at 375 Beale Street in San Francisco. You will enjoy our office perks: catered meals, snacks, game room, ergonomic desks, massages, Wednesday dinners, bi-weekly All Hands and more. What you will also get to experience is a company that believes in small teams for maximum impact; seeks well-rounded talent to ensure a full perspective on our customers’ experience,  understands that this is a marathon, not a sprint; that continuously and purposefully builds an inclusive culture where everyone is able to do and be the best version of themselves.

About us:

Millions of developers around the world have used Twilio to unlock the magic of communications to improve any human experience. Twilio has democratized communications channels like voice, text, chat, video and email by virtualizing the world’s communications infrastructure through APIs that are simple enough for any developer to use, yet robust enough to power the world’s most demanding applications. By making communications a part of every software developer’s toolkit, Twilio is enabling innovators across every industry — from emerging leaders to the world’s largest organizations — to reinvent how companies engage with their customers.

Twilio is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Apply for this Job

* Required


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Twilio are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.