Because you belong at Twilio
The Who, What, Where and Why
Twilio is looking for a results-driven field marketing rockstar for Japan. You will need to think strategically, and execute tactically; a self-starter who thrives in a very fast paced environment, willing to roll up your sleeves, and regularly work outside of your comfort zone. As the regional marketing manager for Japan, you will have a good understanding of the market, and how to drive awareness and consideration across all stages of the buying journey, and how best to position Twilio in Japan. A native Japanese speaker, you should have 6-10 years experience in a field marketing, marcomm or demand generation role and a track record of working directly with a sales organization. You will need to be a strong communicator and may have had prior experience in developing messaging, positioning and manage content and website, as well as be adept in picking up technology and concepts. Experience with Marketo, Eloqua and Salesforce is a +. You would be a creative self-starter that thrives in a very fast paced environment, an effective multi-tasker who is willing to roll up your sleeves, and regularly work outside of your comfort zone. This role presents an excellent opportunity for a talented, demand-gen marketer to make a significant impact.
This role supports Twilio’s efforts to build a world-class ecosystem of enterprise customers who may not know how they can use Twilio today. You will partner closely with our growing sales team to scale our cloud communications business in Japan. Reporting into the Head of APAC Marketing based in Singapore, the Japan Field Marketing Manager will design, develop, and execute multi-channel go-to-market campaigns and communications to help the region to create awareness and generate pipeline. You will collaborate with larger Global and Regional marketing teams to develop localized messaging and content for target personas, industries and verticals for Japan and drive Digital Marketing campaigns. You will manage the marketing budget and all aspects of field programs, including but not limited to events, webinars, industry and partner event sponsorships, etc. A marketer who has had success experimenting with creative ideas to drive awareness/funnel activity and test/measure is ideal. You will also have the opportunity to work with the broader global and regional marketing teams in San Francisco and Asia Pacific, across disciplines like PR, content marketing, social media, developer evangelism, and marketing operations.
Twilio is a company that is empowering the world’s developers with modern communication in order to build better applications. The Global Sales team plays an integral role in building out our customer base and bringing Twilio to developers, non-profits and enterprise to make an impact on their services.
Twilio is truly unique; we are a company committed to your growth, your learning, your development and your entire employee experience. We only win when our employees succeed and we're dedicated to helping you develop your strengths. We invest in weeks dedicated to tackling hard problems and creating your own ideas. We have a cultural foundation built on diversity, inclusion and innovation and we want you and your ideas to thrive at Twilio. Come join us.
This position will be located in our beautiful office in Tokyo. You should expect the normal perks: snacks, ergonomic desks etc. What you will also get to experience is a company that believes in small teams for maximum impact; that strives to balance work and home life, we know this is a marathon not a sprint; that builds an inclusive culture where we want all of our people to be comfortable and thrive. We seek out people who live by our values, who are challenged by problems, empower others to thrive, people who can draw the owl and not be beholden to one playbook.
Millions of developers around the world have used Twilio to unlock the magic of communications to improve any human experience. Twilio has democratized communications channels like voice, text, chat, video and email by virtualizing the world’s communications infrastructure through APIs that are simple enough for any developer to use, yet robust enough to power the world’s most demanding applications. By making communications a part of every software developer's toolkit, Twilio is enabling innovators across every industry — from emerging leaders to the world’s largest organizations — to reinvent how companies engage with their customers.
Twilio is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status and operate in compliance with the San Francisco Fair Chance Ordinance.