We’re looking for an experienced marketing leader to discover and unlock Turo's next wave of growth through user acquisition. You are a big picture thinker who can seamlessly navigate from high-level strategy to execution with a meticulous attention to detail. You have a proven track record of scaling multi-million dollar media budgets across both digital and offline channels, building a world-class team of acquisition marketers, and implementing cutting edge acquisition marketing tech to automate and scale. 

You understand the powerful leverage that comes from organic traffic growth, viral loops, conversion rate optimization, and brand building. So while you are exceptional at driving paid traffic efficiently and optimizing paid media performance, you are always on the hunt for unpaid growth strategies that will multiply your team’s efforts. 

This role reports to Turo’s CMO. You will collaborate directly with the exec team and senior leadership across Marketing, Data, Engineering, Product, Finance, and Business Development to define and execute the user acquisition strategy that will achieve Turo’s aggressive growth goals.

Got it? Perfect, we like you already. Let’s talk specifics:


  • Develop, plan, and execute growth strategies across both paid & organic user acquisition channels, including SEM, SEO, paid social, online travel agencies, TV, radio/podcast, OOH, display, retargeting, and online video
  • Build and lead a rockstar team of acquisition marketers who own the management of their channels from end to end (channel strategy, campaign execution, optimization & analysis)
  • Fully own our multi-million dollar media budget, including daily performance tracking and determining the optimal channel mix allocation that maximizes ROI (i.e. LTV/CAC)
  • Collaborate with Product, Engineering, and Data to build best-in-class acquisition marketing software that automates and scales our media spend profitably (e.g. LTV models, bidders, budget allocators)
  • Partner closely with the Brand Creative teams to continuously test and improve campaign creative, copy, and audience targeting
  • Work with the Communications and Brand teams to grow Turo’s brand awareness through buzzworthy brand campaigns and influencer marketing
  • Partner closely with Data to measure the incrementality of our acquisition initiatives, and establish a regular reporting cadence on customers acquired, LTV/CAC, and payback period by channel
  • Implement marketing best practices and collaboration processes, orienting the team in ways that align directly with Product, Data, Engineering, and other Marketing teams
  • Regularly report to exec staff on progress towards goals and participate in senior leadership discussions about company strategy and business performance management


  • 15+ years of experience in marketing, growth, and/or related fields
  • Proven track record of scaling multi-million dollar media budgets with a laser focus on marginal ROI and payback period
  • Deep channel expertise across paid & organic and online & offline, particularly in SEM/SEO, TV, and Paid Social
  • Expert in performance marketing and marketing analytics; you are quantitative by nature and make decisions supported by data
  • Knowledge of the latest & greatest trends in acquisition marketing technology; experience working with engineers and data scientists to scale acquisition efforts
  • Ability to communicate ideas on technical subjects related to acquisition marketing such as attribution & incrementality, lifetime value modeling, and spend optimization
  • B2C marketing experience required; experience with two-sided marketplaces strongly preferred
  • Track record of building and scaling rock-star marketing teams, including recruitment, team management, and mentoring
  • Deep understanding of consumer psychology and mindset
  • Strong interpersonal and communication skills, with the ability to communicate and influence effectively across various departments
  • Experience working in rapid growth environment that requires flexibility and continuous innovation
  • Able to “roll up your sleeves” to do what is needed in urgent situations while maintaining a “big-picture” view. You are excited about the idea of working with a small team to get the job done, even if you sometimes need to do things that are outside of your direct job description

About Turo:

Turo is the world’s largest peer-to-peer car sharing marketplace where you can book any car you want, wherever you want it, from a vibrant community of trusted hosts across the US, Canada, the UK, and Germany. Guests choose from a totally unique selection of nearby cars, while hosts earn extra money to offset the costs of car ownership. A pioneer of the sharing economy and the travel industry, Turo is a safe, supportive community where the car you book is part of a story, not a fleet. Discover Turo at https://turo.com, the App Store, and Google Play, and check out our blog, Field Notes

Turo has raised $450M to date from top-tier investors, including IAC, Daimler AG, Kleiner Perkins, GV, Canaan Partners, August Capital, and Shasta Ventures.

Turo cultivates a tight-knit team of smart, critical thinkers who care about their work and their colleagues. Our recruiting team is always on the lookout for supportive, down-to-earth, pioneering, and efficient candidates to grow our team's talent and enrich our culture.

Read more about the Turo culture according to Turo CEO, Andre Haddad.

We're an equal opportunity employer and value diversity at our company. We don't discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status. When in doubt, please apply!


Apply for this Job

* Required


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Turo are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.