TULA is looking for an experienced Account Executive to join this early stage team that is experiencing rapid growth. You will own a significant geographic region within the US, and will be responsible for building brand awareness in B&M channels through implementing and developing field sales, education, training, and event strategies.  This role also involves the development plan of Beauty Advisors in key markets, and the individual is passionate about driving market share by working in the field at least 80% of the time. You would be an early hire at a high-growth startup, so you should thrive on solving problems, possess the desire to learn in a fast-paced environment with a growth mindset, and enjoy celebrating wins (both big and small) while driving change and adding value through innovative and creative ideas.


  • 3-5 years of experience in an Account Executive role with a track record of leading a results driven team of Account Coordinators and/or Independent Contractors
  • Field experience in prestige beauty/ skincare with retailers including Ulta and Nordstrom
  • Microsoft proficiency a plus
  • Strong communication and relationship building skills
  • Competitive drive balanced with team oriented, positive attitude
  • Strong aptitude for product knowledge, brand messaging, sales, and skincare
  • Proficiency with sales analysis and budget management


  • Achieve targeted territory sales growth within budgeted parameters
  • Foster professional, dynamic relationships with all levels of retailer employees through education, training, and business review meetings
  • Side by side field selling and training with retailers and Beauty Advisors
  • Implement, evaluate, and develop national and market specific branded retailer training and event programs to build brand awareness and increase market share
  • Train store and field teams on product knowledge and customized skincare evaluations to build internal and external brand champions and customer base
  • Develop support strategy by market to determine support type and location for Beauty Advisor teams
  • Hire, develop, and retain a team of talented Beauty Advisors
  • Evaluate Beauty Advisor needs and schedule work accordingly and within budget
  • Analyze sales tools, including weekly, monthly, and quarterly sales reports to continually assess opportunities, trends, call cycle evaluation, and overall productivity
  • Responsible for maximizing territory productivity by analyzing market- specific needs by door and creating appropriate action plans
  • Manage and coordinate branded store-generated and corporately approved events in multiple retail channels. Includes managing pre-event timelines, event execution, and post-event debriefs
  • Manage and coordinate high level trainings and educational programs including but not limited to: Grand Openings, New Store Events, Cluster Trainings, Round Robin Trainings, Stay and Plays, and Beauty Stylists trainings
  • Ensure brand merchandising and visual standards are aligned with company expectations. Resolve discrepancies at the store level, or by elevating as necessary
  • Suggest best practices and process opportunities to maximize team efficiencies
  • Ensure inventory optimization through proper store and corporate communication and evaluation
  • Provide innovation insight on competitive trends, insights, assortment needs, and best practices
  • Responsible for all TULA selling levers within respective Region

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