The Growth Marketing team at TULA is growing, and we are looking for a Growth Marketing Senior Manager to join the team and immediately own the vision, strategy and execution of TULA’s post click conversion funnel for the Growth Marketing team. This person will step in and own all growth and performance marketing CRO (conversion rate optimization) activities at TULA, focused on the post click experience of paid traffic. The ideal candidate will have extensive experience in CRO, from proposing hypothesis & building tests to analyzing and communicating results and actionable steps as a result of each test.  This person will also partner with each channel manager to build a best in class on site experience for each Growth Marketing channel. This role reports to the Director of Growth Marketing and sits in TULA headquarters, located in NoMad in NYC (but we are working remotely for now!)

Key Responsibilities:

  • Lead the overall strategy of TULA’s Growth Marketing acquisition CRO efforts by identifying areas of opportunity, proposing hypotheses, implementing tests, measuring results and providing analysis and insights to optimize new customer growth
  • Develop appropriate KPIs across each funnel segment (CAC, CPL, ROAS, Cart Adds, etc) to optimize for each of TULA’s acquisition channels, including Paid Search, Paid Social, Influencer Marketing, TV and Offline Media
  • Come in with a strong POV on landing page tools and understand the ecosystem and use that to assess existing TULA’s A/B testing and landing page tools and determine appropriate path forward based on the Growth team’s testing needs
  • Partner with channel managers to identify friction points in their respective conversion funnels and ensure each channel’s conversion funnel is continually optimized 
  • Build a backlog of test hypotheses and prioritize and schedule a roadmap of tests
  • Build an organizational knowledge base of different frameworks, inbound sources and customer value propositions that drive new customer acquisition, sharing out with broader organization
  • Develop a strong and collaborative relationship with TULA’s development, data analytics and design teams and work with them to develop and inform best in class landing pages and conversion funnels

Qualifications: 

  • 7+ years in digital marketing - with at least 3 years of direct CRO / A/B testing experience
  • Demonstrated ability to ideate and execute complex A/B and multivariate tests for growth marketing and acquisition channels
  • Excellent communication skills, so you can clearly communicate your findings to cross functional team members on design, analytics, and senior leadership teams 
  • Deep knowledge and strong perspective on the overall ecosystem of A/B testing and landing page tools
  • Insatiably curious about what makes customers tick - you are always looking for new creative ideas and tests
  • Highly analytical with a strong knowledge of Excel and Google Docs, as well as experience using analytics tools such as Google Analytics or Looker

About TULA Skincare

TULA is the leading probiotic skincare and wellness brand, offering innovative products powered by probiotics and superfoods that are both clean & effective. As a digitally native and social first brand, we engage our customers at every touchpoint to help them feel confident in their skin and make it easier to achieve a healthy balance, inside and out. Alongside TULA.com we retail with ULTA Beauty, Nordstrom, Neiman Marcus, Dermstore, QVC, and Amazon. We raised a Series A led by L Catterton, the largest consumer-focused private equity group in the world. Our team has experience in some of the top consumer startups and beauty companies. TULA headquarters are based in New York City

 

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