We are looking for an experienced team member to own our social media and content strategy end to end in support of our brand vision and business goals.  You will be working in a fast paced, creative environment that offers an opportunity to be part of building a rapidly growing brand. This role is on the Brand Marketing team reporting to the Director of Brand Marketing. TULA headquarters are based in NoMad in New York City.

Key Responsibilities

  • Develop, plan, and execute organic social media and content strategy across key channels, including Instagram, Facebook, and Twitter, in support of brand and business goals
  • Effectively engage with and cultivate audiences across social platforms, driving audience growth, brand awareness and engagement
  • Conceptualize and produce dynamic visual content, including asset creation and in-house photo shoots for social channels, as well as write and edit all social copy, adjusting tone of voice for each specific channel
  • Manage social content calendar and posting, maintaining brand look & feel consistency
  • Partner with our part time Community Management Associate to grow and moderate TULA’s online community, managing all responses to comments and queries in a timely and engaging manner, while managing a consistent yet distinct voice across social platforms
  • Develop and execute strategies to support product launches and to increase conversions on social specifically while also contributing to our cross-channel 360 degree brand and product campaign development 
  • Identify and propose new, innovative social media campaigns and initiatives to take our brand to the next level
  • Establish the right KPI dashboards and reports, calculating and reporting out on these metrics in weekly, monthly and ad-hoc/campaign reviews, identifying underlying trends and actionable insights to continually improve
  • Partner with Influencer and Customer Experience teams to develop and execute paid and organic UGC / content strategy
  • Conceive, pitch, negotiate, and manage social partnerships end to end to introduce TULA to new customers and enhance our brand positioning
  • Identify, evaluate, and action channel expansion to better meet our target customer and expand our brand reach across existing and emerging social media platforms
  • Facilitate social listening, helping ensure customer sentiment is woven into everything that we do
  • Proactively develop best practices and standards to ensure we can scale our social media strategy, including evaluating and integrating any software tools to help support
  • Identify actionable consumer insights, competitive analysis, and social / category trends


  • 6 - 8 years of social media experience with beauty and/or direct to consumer brand experience preferred
  • Impeccable written communication skills, especially as it relates to brand and product storytelling on social
  • Elevated creative eye and aesthetic with skills in photo, video, and design preferred
  • Passion for exciting & engaging consumers
  • Have the ability to analyze metrics to drive actionable next steps
  • Are a quick-thinking, creative, hands-on, organized, problem-solver
  • Have a desire to flourish in fast-paced environment with an entrepreneurial spirit
  • Love pop-culture, skincare, health & wellness!

About TULA Skincare 

TULA is the leading probiotic skincare and wellness brand, offering innovative products powered by probiotics and superfoods that are both clean & effective. As a digitally native and social first brand, we engage our customers at every touchpoint to help them feel confident in their skin and make it easier to achieve a healthy balance, inside and out.  Alongside TULA.com we retail with ULTA Beauty, Nordstrom, Neiman Marcus, Dermstore, QVC, and Amazon. We raised a Series A led by L Catterton, the largest consumer-focused private equity group in the world. Our team has experience in some of the top consumer startups and beauty companies. TULA headquarters are based in New York City. 

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